What are the responsibilities and job description for the Marketing Specialist position at PGA Inc?
Are you a marketing enthusiast with a passion for creating engaging content? Do you thrive in a fast-paced environment and love connecting with audiences online and offline? If so, we want you to join our team as a Part-Time Marketing Specialist! In this role, you'll be the voice of our brand, crafting compelling posts, and driving our marketing presence to new heights.
Key Responsibilities:
- Ignite our social media channels with fresh, creative content that captivates and engages our audience.
- Develop and execute innovative social media strategies to boost brand awareness and drive engagement.
- Create, curate, and schedule eye-catching posts for platforms like Facebook, Instagram, You Tube and LinkedIn.
- Engage with our followers by responding to comments, messages, and inquiries in a timely and authentic manner.
- Leverage our email platform to retain customers and drive engagement through targeted email campaigns.
- Strategically execute our direct mail program to reach our audience with personalized and impactful messages.
- Analyze social media metrics to track performance and provide actionable insights for continuous improvement.
- Collaborate with our marketing team to ensure our social media efforts align with overall marketing goals.
- Stay ahead of the curve by keeping up with the latest social media trends and best practices.
Qualifications:
- Proven experience in social media marketing or a related field.
- Strong understanding of social media platforms and their respective audiences.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate engaging content.
- Ability to work independently and manage time effectively.
- Familiarity with social media analytics tools is a plus.
