What are the responsibilities and job description for the Product Marketing Specialist position at Phantom Technologies?
A company is looking for a Product Marketer responsible for developing and executing marketing campaigns across various product work streams.
Key Responsibilities
Develop and execute go-to-market campaigns for new products and featuresTranslate features and use cases into audience-specific benefits that articulate the product's value propositionMonitor key performance indicators (KPIs) to measure campaign effectiveness and make data-driven adjustments
Required Qualifications
5 years experience as a full-time Product or Content MarketerProven track record of managing successful marketing campaigns for widely used products or servicesUnderstanding of marketing principles and digital marketing tacticsCreative thinking to develop innovative marketing strategies and contentPassion and demonstrable knowledge in web3 and crypto, with experience using dApps
