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Director, Advanced & Omnichannel Analytics
Location : Nutley, NJ
Type : Direct Hire
ID : j-331
Posted : Oct 31, 2024
Job Title : Director, Advanced & Omnichannel Analytics
Location : Nutley, NJ
Employment Type : Full-time
Reports to : VP of Business Intelligence
At my client, we are revolutionizing the healthcare industry with our groundbreaking treatments in Neurology and Oncology. With the recent approval / launch of our Neurology compound, our cutting-edge Alzheimer’s disease drug, we are entering an exciting growth phase. This newly created position, Director of Advanced & Omnichannel Analytics , will play a crucial role in shaping our success by leveraging data to predict future performance and optimize our marketing and sales strategies.
Position Overview :
The Director, Advanced & Omnichannel Analytics is a highly visible and strategic role responsible for advancing our organization’s capability to predict market trends, monitor demand shifts, and optimize marketing investments. You’ll work cross-functionally with teams in Marketing Insights, Commercial Analytics, Marketing, and Managed Markets to bridge the gap between historical reporting and forward-looking analytics. This role will support both our Neurology and Oncology portfolios, starting with a focus on Neurology, and will be instrumental in predicting future sales and identifying key growth territories across the US.
This is a player / coach role where you will both lead and execute, working hands-on with data, conducting ROI modeling, regression analysis, and other predictive techniques. You will collaborate with external partners like PwC and Iqvia, as well as play a pivotal role in omnichannel marketing analytics, which is crucial to gathering and analyzing data from customer interactions across all channels.
Key Responsibilities :
- Predictive Analytics : Use advanced data modeling and statistical techniques to predict future sales performance, identify key territories, and inform strategic decisions.
- Omnichannel Analytics Strategy : Develop and execute a comprehensive omnichannel analytics strategy aligned with our sales and marketing goals.
- Data-Driven Decision Making : Champion the evolution of a data-driven decision-making culture by utilizing cutting-edge analytical methodologies and best practices across the organization.
- ROI & Marketing Mix Modeling : Conduct in-depth regression analysis and ROI modeling to guide promotional investment decisions and optimize business growth.
- Collaboration with Third Parties : Partner with external vendors like PwC and Iqvia to leverage external data and enhance the analytics capabilities within the organization.
- Cross-Functional Partnerships : Collaborate with teams across sales, marketing, and commercial functions to develop and implement targeted strategies based on customer segments and omnichannel insights.
- Presentation & Communication : Deliver high-impact presentations to senior leadership, providing clear, actionable insights and recommendations.
- Future Growth : As we expand our Alzheimer’s portfolio, this role offers significant opportunities for career advancement and leadership in the evolving analytics landscape.
Minimum Qualifications :
Preferred Qualifications :
Why Join Us?
This is a rare opportunity to join a company at a pivotal moment of growth and innovation. You’ll be at the forefront of data-driven transformation, working with top-tier teams and external partners to predict future trends, optimize our omnichannel strategies, and drive impactful business decisions.
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