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Lead Digital Marketing Manager

PHASE Scientific Americas
Orange, CA Full Time
POSTED ON 2/21/2025
AVAILABLE BEFORE 5/20/2025

Join our team in a dynamic senior role dedicated to driving performance in marketing!

Job Overview :

We are looking for a passionate and experienced Lead Digital Marketing Manager with at least 7 years in performance marketing, focusing on digital campaign management, content creation, D2C E-commerce, lead acquisition, and A / B testing. If you possess strong analytical skills and a growth mindset, we want you to help us enhance our performance across various channels like Google Ads, paid social media, and potentially Amazon e-commerce.

Responsibilities :

  • Lead the development and management of innovative digital marketing campaigns aimed at customer acquisition and revenue growth in the US market.
  • Design and execute effective SEM and PPC campaigns that enhance online visibility and generate valuable leads.
  • Coordinate high-quality, SEO-optimized content creation across various digital platforms that aligns with the customer journey and maximizes conversions.
  • Oversee and enhance brand presence on social media, developing strategic initiatives that boost brand awareness and engagement.
  • Monitor and optimize the e-commerce website, prioritizing a seamless user experience to improve conversion rates.
  • Utilize the CRM system to capture and nurture leads, creating effective email sequences and personalized marketing workflows.
  • Employ analytics and A / B testing to continually refine marketing strategies and uncover potential growth avenues.
  • Prepare insightful reports on marketing performance, KPIs, and ROI, providing actionable recommendations to the marketing team.
  • Manage marketing budgets strategically to ensure optimal resource allocation and maximum ROI.
  • Collaborate with internal teams, ensuring marketing activities are aligned with broader business goals for cohesive integrated efforts across platforms.
  • Stay innovative and informed about industry trends and emerging technologies to keep our marketing strategies cutting-edge.
  • Ensure all marketing activities comply with legal regulations and uphold ethical standards.

Internal Communications :

  • Foster effective communication within the team by regularly updating members and stakeholders about marketing strategies and campaign developments.
  • Collaborate cross-functionally to maintain cohesive messaging and alignment of objectives across departments.
  • Prepare and present insights, strategies, and recommendations to internal teams.

    • External Communications :

  • Manage external relationships with agencies, vendors, and partners, ensuring alignment with marketing goals and brand consistency.
  • Deliver presentations and reports to external stakeholders, communicating valuable insights and strategies.
  • Represent the company at industry events and conferences, promoting the brand and networking with professionals.

    • Qualifications :

  • Minimum of 7 years of experience in performance marketing, with a successful record of managing and optimizing campaigns.
  • Strong analytical skills with hands-on experience using Google Analytics, Google Ads, and social media advertising platforms.
  • Knowledge of customer research, keyword research, and competitive analysis.
  • Experience in the health and wellness industry is a plus.
  • Exceptional communication and collaboration skills.

    • Benefits :

  • Compensation : $100,000 - $140,000 16% Bonus
  • Yearly Bonus Structure
  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401k

    • This role requires an everyday on-site schedule based in our Irvine, CA office.

    Salary : $100,000 - $140,000

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