Associate Director, Programmatic

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Overview

We are seeking a superstar that specializes in programmatic and are well-versed on DSP selection, programmatic tactics. You are a solution-seeker who is always willing to jump over obstacles to bring the work from good to great and is highly skilled in your craft and courageous in approach. You would be called upon to bring inspiration, smarts and clarity to programmatic planning – i.e., someone who sets an agenda teams can happily and confidently take action on. We would challenge you to continuously raise the bar on our programmatic product, helping clients and partners develop more creative media solutions to business challenges plan after plan. You’re a highly skilled self-starter who is organized and confident in your abilities that isn’t afraid to share opinions and new perspectives. Overall, we’d look to you as a convincing expert and persuasive voice who can sell programmatic ideas and strategies to clients and agency partners. You’ll work hand in hand with the Sr. Programmatic Analyst, partnering with the strategy/planning teams and reporting into the Director, Digital.

Responsibilities

Account Management & Business Growth

• Execute Client level alignment and integration inclusive of Investment brief
• Achieve client sign-off on contract, timelines and deliverables
• Ensure agency and clients provide P&O team all necessary requirements for best in class programmatic planning and activation. Develop communication plan resulting in consistently delivered requirements
• Deep proficiency in all integrated PHD partners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality
• Developing planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking
• Creating and maintaining solid client relationships at Strategist to Associate Director level on the client teams, including: strategy development, project management, report delivery, and client communication
• Creating and maintaining productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner Identifying and selling ideas internally -- ranging from campaign optimization strategies to client management
• Developing a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners
  
  

Campaign Execution

• Working closely with the Data Intelligence team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients
• Documenting and communicating client and campaign milestones, deliverables and decision points, either with client teams or directly with clients
• Broad understanding of the capabilities and limitations of the technologies we employ, including DFA, DFP and DART. Playing an integral part in new product development and enhancements with our operations and analytics team
• Meeting regularly with mid-level client counterparts and teams to review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented
• Project management of contract, timelines, and deliverables for assigned accounts
• Executes Salesforce at the account level inclusive of plugs
  
  

Team Management

• Communicating with the management team on account and group status in a professional manner befitting a senior level team member
• Serve as project leader and mentoring peers along with junior members of the team
• Identifying areas to improve the knowledge or skills of more junior team members
• Leading junior Account staff as assigned, providing ongoing feedback, career coaching and direction
  
  

Communications

• Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners
• Deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion
  
  

Qualifications

• Bachelor’s degree in: marketing, advertising, communications, engineering, mathematics or statistics. Master’s degree a plus
• 5-7 years of work experience, with recent managerial experience in search or digital advertising within the agency environment
• Previous experience in media/DR management, search or marketing on a managerial level
• Strong advanced knowledge of Microsoft software tools including Excel, PowerPoint and Word
• Deep understanding of programmatic is a must, with hands on keyboard experience with DV360 and Verizon (Yahoo)
• Advanced understanding and experience with Ad Trafficking (DoubleClick specific) a plus
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms.
• Self-starter, capable of setting goals and reporting progress against them
• Attention to detail in a multi-tasking, fast-paced business environment
• Data analysis in Excel, including Pivot Tables & basic statistics
• Strong leadership, communication skills, and a team player
• Team player
• Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrix’s organization
• Be confident in analyzing and acting on marketing data
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$100,000—$120,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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