Associate, Programmatic (CruiseLine Account)

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

The Role:

The Analyst position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. The Analyst works to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client.

Responsibilities

Client Engagement

• Manage client campaigns including strategy development, project management, report delivery, and client communication
• Assist with new business proposal creation and distribution
• As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
• Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.
• Communicates day-to-day performance to clients as needed
• Communicates & executes requirements/needs with internal agencies to hit client KPI’s

Planning and Optimization

• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems; if appropriate, make sure the creatives are approved before campaign launch date
• Master media buying-related technologies, including DSP’s, DMP, 3rdparty ad servers and manual exchanges
• Understand client performance objectives and develop successful strategies to meet them, and then some
• Hands-on execution and in-the-field management of client campaigns
• Strong understanding of best practices and when to apply them on client campaigns
• Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
• Translates advanced campaign goals to Optimization tactics across all platforms
• Executes advanced QA standards across assigned campaigns
• Executes basic & advanced reporting analysis using agency and 3rdparty planning, activation & measurement tools
• Manages Salesforce at the account level inclusive of plugs as needed
• Learns advanced trading and optimization across all platform

Insights

• Write and run data queries using appropriate analytic software programs (e.g., Excel pivots) leveraging impression, user data, ad server information
• Organize and pivot data information in a digestible fashion
• Responsible for thoroughly understanding all data targeting solutions under AIP
• Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
• Provides in-field support to the regional AM team as subject matter expert on campaign insights
• Acts as liaison between Programmatic Solutions and Analytics/ Data Sciences teams to ensure the agency is building and streamlining automated Insights tools
• Apply query techniques to make sense of impression, click, and action data

Qualifications:

• Bachelor’s degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research, or Industrial Engineering degrees strongly preferred
• Experience analyzing and drawing recommendations from large datasets using analytics software including Excel (strongly preferred)
• Any digital experience: DSP, GDN, Ad Network, Publisher, Media Optimization, or SEM strongly preferred

This is the pay range ($34,000-$45,000) the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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