What are the responsibilities and job description for the Senior Analyst Marketing Science position at PHD?
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
Overview
As an Analyst on the Marketing Science team, you will advance your career in analytics. You will start to learn about actionable insights through quantitative analysis, innovative thinking, and your growing industry knowledge. You will use your newly developed analytic and technical knowledge to design, produce, automate, and evolve data management, audience data and campaign reporting. You will be a proactive collaborator in insight generation and evolution of advertising programs that are proven to drive business results.
Responsibilities
Education & Experience
Compensation Range
$65,000—$85,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Overview
As an Analyst on the Marketing Science team, you will advance your career in analytics. You will start to learn about actionable insights through quantitative analysis, innovative thinking, and your growing industry knowledge. You will use your newly developed analytic and technical knowledge to design, produce, automate, and evolve data management, audience data and campaign reporting. You will be a proactive collaborator in insight generation and evolution of advertising programs that are proven to drive business results.
Responsibilities
- Curiosity and Forward Thinking: A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics - the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value
- Collaboration: A desire to create a collaborative working environment where the notion of team comes before companies
- Adaptability, Flexibility, and Resilience: A comfort with fast paced, intense, changing business and everything that comes with that; client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change - Problem solving: An ability to figure out and solve problems on your own, leveraging all resources available
- Creativity: A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories - Confidence: A willingness to share opinions and present recommendations with conviction
Education & Experience
- Experience: 1-2 year of experience through internships or jobs in marketing or media analytics and/or a master’s degree in Analytics with no experience
- Analytic Capabilities: Ability to think logically and use quantitative techniques to support solving problems such as campaign analysis, optimization, customer segmentation, data management, data operations and/or predictive modeling
- Education: Bachelor’s degree in Math, Economics, Engineering, Social Sciences, Finance, Analytical Fine Arts, or Business/Marketing fields Desired Technical Skills
- Strong proficiency with MS Excel, PowerPoint is a must
- Familiarity with: - Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
- Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp) - Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Cross-media brand lift research (Kantar, Lucid, etc.)
- Experience and application of one of the following concepts: - Data visualization: tools such as Tableau, Datorama, Alteryx Advanced analytics software packages: SQL, R, Python or other, and Concepts of database design and SQL
Compensation Range
$65,000—$85,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Salary : $65,000 - $85,000
