Demo

Head of Public Relations

Phifer & Company
Syracuse, NY Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 2/18/2025

This position is based in Syracuse. Time for a change of pace to a wonderful place and employer?


As Head of Public Relations, you will lead integrated communications campaigns designed to tell the enterprise-wide story of Our client. You will work with leaders from across our client various business units, and senior executives from across the company to craft programs that drive reputation and key commercial outcomes.

The role demands an expert communicator and storyteller with a strong background in communications, across traditional media relations and digital media. Core responsibilities include ensuring all campaign teams are executing high-impact programs, aligned on a common purpose, and are coordinated across the company’s major themes.

The right candidate will bring an entrepreneurial attitude to the role and have a successful track record executing successful public awareness campaigns with mission-critical goals. This individual must be a natural, collaborative leader with excellent writing, communication, presentation and relationship management skills. You will report to the Vice President for Strategic Communications

Key responsibilities:

  • Campaign Communications Leadership: Lead campaign teams across the communications organization to drive integrated, high-impact campaigns.
  • Integrated Strategy: Partner with the communications leadership team to develop integrated communications campaigns and programs to support key commercial objectives.
  • Measurement Framework: Create and maintain measurement framework to track and improve the effectiveness of campaign efforts.
  • Cross Team Collaboration: Serve as key liaison to partners across our client including the brand and design team, the Office of the CEO, and other key enterprise functions on campaign initiatives.
  • Media Strategy and Relationship Building: Cultivate relationships with targeted media members and external partners.
  • Support organization’s influencer media program.
  • Event Strategy: Coordinate and manage communications efforts around major, cross-business-unit events in support of business and enterprise communications leaders.
  • Executive Support and Advisory: Serve as an advisor to key executives and provide preparation for key programs or activations.

Qualifications:

  • Experience: 8-12 years of experience in communications, in private or public sector
  • Strategic Communication Skills: The director should possess a strong ability to develop comprehensive communication plans aligned with organizational goals.
  • Leadership Abilities: They should have experience leading a team of communication professionals, guiding them in executing campaigns effectively.
  • Project Management Skills: Experience in managing communication projects from conception to execution, including budgeting and resource allocation.
  • Excellent Writing and Editing Skills: Strong writing and editing abilities are essential for crafting compelling messaging across various channels.
  • Digital Communication Proficiency: Knowledge of digital communication platforms, including social media, email marketing, and website management, to maximize outreach and engagement.
  • Media Relations Expertise: Proficiency in building and maintaining relationships with media outlets.
  • Data Analysis Skills: Competency in analyzing communication metrics and using data-driven insights to optimize campaign performance and ROI.
  • Industry Knowledge: Familiarity with the organization's industry or sector, including relevant trends, regulations, and stakeholders, to tailor communication strategies accordingly.
  • Adaptability and Innovation: Willingness to adapt to changing communication landscapes and innovate strategies to stay ahead of the curve.

Who We Are:

Our client is one of the top employers in the area.

Why You Will Appreciate Us:

We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.

Our commitment to work-life balance and family support is demonstrated through our parental benefits and adoption assistance programs. You'll also enjoy our paid time-off program, which includes paid holidays.

Moreover, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist employees in achieving their professional aspirations.

Join our client where professionalism meets friendliness, and together, you'll embark on a journey of growth and success.

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