What are the responsibilities and job description for the Head of Product position at Philips?
Job Title: Product Manager, VPC (Value Proposition Creation) for Patient Interface
Responsible for driving product strategy and integrating customer feedback and market analysis to achieve commercial success and meet strategic objectives.
Key Responsibilities:
- Upstream product development activities for the Patient Interface product lines, including definition of the strategy and its enablers, as well as alignment with key Regions globally.
- Managing the product roadmap by employing portfolio marketing strategies, ensuring optimal performance-cost balance, timely delivery, and integration with broader business objectives.
- Develop and execute robust value propositions grounded in customer insights and health economic analyses, using Strategic Plan (SP) and Annual Operating Plan (AOP) frameworks to enhance competitive advantages.
- Ensure completion of appropriate deliverables (feature descriptions, value propositions, costing/pricing/quoting materials, etc.).
- Drive strategy for Key Opinion Leader (KOL) collaborations including External Clinical Studies (ECS), Medical Advisory Boards (MABs), evidence generation, and other key deliverables.
Requirements:
- 5 years of experience in marketing, product development, or a related field.
- Understanding of willingness to pay and commercial policy enabling development of pricing models.
- Expert at defining marketing mix, channel strategies and Go-To-Market approaches, Installed Base programs, etc.
- Bachelor's degree in a relevant field, with a Master's degree preferred.
- Able to travel up to 25%.
