What are the responsibilities and job description for the Philips ePatch Marketing Director position at Philips?
Responsibilities:
Develop and execute the marketing strategy to elevate the Philips Ambulatory Monitoring Portfolio and Philips Extended Holter – ePatch within the larger product portfolio.
Conduct thorough competitive analysis to identify market trends, customer preferences, and competitor strategies, ensuring our product positioning and marketing initiatives remain differentiated and aligned with industry dynamics.
Drive demand generation through innovative and engaging marketing campaigns, enhancing lead flow and sales enablement, while strengthening customer relationships, driving share of wallet and increasing brand loyalty.
Develop and execute the marketing strategy to elevate the Philips Ambulatory Monitoring Portfolio and Philips Extended Holter – ePatch within the larger product portfolio.
Conduct thorough competitive analysis to identify market trends, customer preferences, and competitor strategies, ensuring our product positioning and marketing initiatives remain differentiated and aligned with industry dynamics.
Drive demand generation through innovative and engaging marketing campaigns, enhancing lead flow and sales enablement, while strengthening customer relationships, driving share of wallet and increasing brand loyalty.
