What are the responsibilities and job description for the LEAD GENERATION SPECIALIST position at Phillips Law Group P.C.?
Job Details
Job Description
Job Description
Description:
Job Summary: A Lead Generation Specialist is responsible for identifying and qualifying potential lead generation sources for a company's products or services. They use various strategies and channels to qualify lead generation vendors, ultimately contributing to the company's revenue growth.
Key Responsibilities:
- Lead Identification: Research and identify potential leads through various sources, such as online research, databases, social media, and industry events.
- Lead Qualification: Evaluate and qualify leads based on specific criteria, ensuring that they meet the company's target customer profile.
- Outreach and Engagement: Initiate contact with leads through email marketing, calling, social media, or other appropriate channels to create interest and establish a connection.
- Database Management: Maintain and update the lead database with accurate and up-to-date information.
- Data Analysis: Analyze lead generation efforts to track the success of different strategies and campaigns, making adjustments as necessary.
- Reporting: Generate regular reports on lead generation activities and their impact on the sales pipeline.
- Collaboration: Work closely with the marketing and intake teams to align lead generation strategies with overall business objectives.
- Technology Utilization: Utilize lead generation tools, CRM systems, and marketing automation software to streamline processes and improve efficiency.
- Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging lead generation techniques.
Qualifications:
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven experience in lead generation or a similar role, preferably within the relevant industry.
- Proficiency in using lead generation tools and CRM software.
- Strong communication and interpersonal skills for effective outreach and relationship-building.
- Analytical and data-driven mindset for assessing the success of lead generation campaigns.
- Understanding of digital marketing, social media, and online advertising.
- Self-motivated, goal-oriented, and able to work independently.
- Sales and customer relationship management knowledge is a plus.
Key Competencies:
- Communication Skills
- Sales and Marketing Knowledge
- Data Analysis
- Relationship Building
- Lead Nurturing
- Organizational Skills
- Adaptability
- Problem-Solving
This job description provides a general overview of the responsibilities and qualifications expected of a Lead Generation Specialist. However, specific requirements may vary depending on the industry, company size, and business goals.
Requirements:Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.