Business Analyst

When you join the healthcare team at Phoenix Children’s, you’ll see the world of medicine through the eyes of a child. You’ll be amazed by something new every day, inspired by the capabilities and expertise of your co-workers, and you’ll be able to transform your professional ambitions into realities. Here, you can be part of a growing system that will never outgrow its sense of joy, purpose or discovery. Come grow with us.

We’re looking for lifelong learners who transform curiosity into discovery to join us in an inspiring place—filled with hope, positivity, support and compassion.

Business Analyst

The Business Analyst drives revenue growth by informing data-driven strategies to maximize donor lifetime value (LTV) across all fundraising programs and channels. This role combines advanced analytics with strategic insight to optimize donor acquisition, upgrade paths, and retention programs. The position is central to building sustainable fundraising growth through predictive modeling, multi-channel campaign analysis, and actionable donor insights. Working closely with the development & marketing teams, this analyst will leverage data science and marketing analytics to identify giving patterns, forecast donor behavior, and inform targeted engagement strategies that increase donor LTV while maximizing ROI.

Key Responsibilities:

• Develop strategies for collecting, transforming, cleaning, and modeling data with the goal of identifying meaningful trends to support decision-making as well as validating quality to meet organizational requirements.
• Support acquisition and pipeline strategies through audience segmentation, donor journey mapping, and propensity modeling leveraging giving patterns, engagement levels, and behavioral and demographic data.
• Identify opportunities for donor upgrade and conversion helping to optimize donor LTV.
• Contribute to development and maintenance of end-to-end digital analytics infrastructure, including implementation of tracking tools, heat maps, and attribution modeling to optimize donor journeys.
• Support cross-channel digital fundraising optimization through cohort analysis, channel mix evaluation, and ROI modeling.
• Design and automate comprehensive reporting systems that connect digital engagement metrics to donor LTV and fundraising outcomes.
• Lead, document and maintain comprehensive site tagging & tracking data capture strategies using URL query parameters, UTMs, etc. that help aligns with the marketing teams objectives and measurement goals.
• Prepare analytical reports for leadership using relevant data to identify trends, patterns, and predictions.
• Analyze data and identify A/B and multivariate testing opportunities and collaborate with channel specialists to develop and execute test plans.

Minimim Qualifications:

• Bachelor’s degree in related field or equivalent experience.
• 7 years of experience in related specialty.

Preferred Qualifications:

• Strong analytical skills, a curious nature, demonstrated initiative, and the business acumen necessary to turn numbers into a narrative.
• Familiarity with fundraising strategy and industry best practices.
• Must be able to organize and prioritize work, be proactive, resolve problems, follow through, and simultaneously manage multiple priorities to ensure goals are met in a timely manner.
• Also required is dependability, attention to detail and excellent communication skills.
• The ideal candidate would have experience with Blackbaud products, advanced Excel skills and familiarity with SQL, Power BI and project management tools such as Smartsheet.

Phoenix Children’s offers full- and part-time employees a comprehensive benefits package including:

• Competitive pay with incentives
• 401(k) Retirement Plan with company match
• Health, dental, vision, and life insurance beginning the first day of the month following hire date
• Tuition reimbursement up to $5,250 per year
• DailyPay
• Childcare discounts and much more!

For immediate consideration please apply online:

https://careers.phoenixchildrens.com/Positions/Posting/890229