Social Media Video Content Creator & Editor
Reports To : Executive Director
Employment Type : Part-Time / Contractor
Location : Phoenix, AZ (Hybrid - In-person and remote work as needed)
Job Summary
The Phoenix Conservatory of Music (PCM) is seeking a creative and detail-oriented Social Media Video Content Creator & Editor to develop engaging video content that reflects our mission, values, and programs. This role is responsible for capturing, editing, and producing short-form and long-form video content for platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn. The ideal candidate is passionate about music education, skilled in video production, and understands how to engage digital audiences.
Key Responsibilities
Content Creation & Video Production
- Plan, film, and edit high-quality videos that highlight PCM's students, faculty, programs, and events.
- Create engaging short-form videos for social media, including reels, TikToks, and YouTube Shorts.
- Produce long-form video content for YouTube and promotional campaigns.
- Work with the marketing team to develop creative concepts that align with PCM's brand, mission, and strategic goals.
- Incorporate storytelling techniques to showcase the transformative power of music education.
Editing & Post-Production
Edit videos using professional software (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent).Add motion graphics, captions, transitions, and music to enhance storytelling.Ensure all video content adheres to PCM's brand guidelines, including tone, style, and messaging.Optimize content for different platforms and audience engagement.Social Media & Community Engagement
Stay up to date on social media trends and best practices for video content.Work with the marketing team to schedule and publish content on various social platforms.Analyze content performance and suggest improvements to increase engagement.Engage with PCM's online community by responding to comments and messages on video content.Collaboration & Support
Collaborate with students, faculty, and staff to create authentic and engaging content.Assist in capturing behind-the-scenes footage at PCM events, concerts, and special programs.Provide creative input and suggest new ways to showcase PCM's impact through video storytelling.Qualifications
Proven experience in video production, filming, and editing for social media.Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, etc.).Strong understanding of social media trends, algorithms, and engagement strategies.Ability to work independently while collaborating with a creative team.Strong storytelling skills with an eye for composition, lighting, and sound design.Excellent time management skills and ability to meet deadlines.Passion for music, education, and community engagement is a plus.Value-Driven Behaviors
At The Phoenix Conservatory of Music, we are dedicated to creating an environment that is rooted in community, education, accessibility, empowerment, and character . As a Social Media Video Content Creator & Editor , you are expected to embody the following value-driven behaviors in your work and interactions :
1. Community : Fostering Connection through Content
Capture and share the joy, passion, and achievements of PCM students, faculty, and programs.Create content that builds a sense of belonging and inclusivity.Engage respectfully with online audiences and encourage positive interactions.2. Education : Informing and Inspiring through Storytelling
Use video content to educate audiences about PCM's mission, programs, and impact.Highlight student success stories, faculty insights, and the benefits of music education.Continuously learn and apply new video trends and best practices to improve engagement.3. Accessibility : Making Content Inclusive and Engaging
Ensure video content is accessible to diverse audiences, including adding captions for the hearing impaired.Showcase PCM's commitment to providing opportunities for all students, regardless of background.Use clear and compelling storytelling to reach a wide range of viewers.4. Empowerment : Showcasing Student and Faculty Success
Capture moments that highlight students' growth and achievements.Amplify the voices of students, families, and educators through video storytelling.Use content to inspire and motivate audiences to support and engage with PCM's mission.5. Character : Representing PCM with Integrity and Respect
Uphold PCM's values in all content creation and interactions.Be mindful of ethical storytelling and respectful representation of all individuals.Maintain professionalism when engaging with students, staff, and the online community.
