What are the responsibilities and job description for the Content Author & Marketing Content Editor position at Photon?
Job Details
Greetings everyone,
I hope you are staying safe. We are hiring a Content Author & Marketing Content Editor to join our Digital Engineering team.
Who are we?
For the past 20 years, we have powered many Digital Experiences for the Fortune 500. Since 1999, we have grown from a few people to more than 4000 team members across the globe that are engaged in various Digital Modernization. For a brief 1 minute video about us, you can check ;/u>
Job Title: Content Author & Marketing Content Editor
Location: Atlanta, GA
Job Type: Full-Time (Only)
Job Description:
About the Role:
We are looking for Content Authors and Marketing Content Editors to join our growing team and take ownership of content updates across landing pages, emails, SMS, and campaign-driven materials. The ideal candidate will collaborate closely with the marketing, design, and technology teams to ensure high-quality content that aligns with business goals.
This role requires hands-on experience with content management systems (CMS), marketing automation tools, and campaign configuration. A strong understanding of user journeys, email marketing, and promotional offers is essential to succeed in this role.
Key Responsibilities:
Content Authoring & Updates:
Create, update, and maintain landing pages and existing content pages to support marketing campaigns.
Ensure content is accurate, engaging, and aligned with brand guidelines.
Collaborate with stakeholders to make adjustments based on business needs.
Optimize content for SEO, readability, and conversion goals.
Marketing & Campaign Content Execution:
Configure and update email and SMS marketing campaigns in marketing automation platforms.
Create and edit email templates, campaign messages, and landing page content.
Manage content updates for time-sensitive marketing promotions and seasonal campaigns.
Ensure consistency in messaging across multiple digital channels.
User & Campaign Journey Configuration:
Develop and configure user journeys within marketing automation platforms.
Set up and optimize campaign flows based on audience segmentation and engagement.
Work with business teams to refine marketing strategies through personalized content experiences.
Promotions & Offers Management:
Create and manage promotional offers in the custom-built loyalty and rewards application.
Coordinate with the marketing and business teams to ensure offers align with campaign goals.
Monitor and update offers based on performance insights and business requirements.
Collaboration & Martech Operations:
Work closely with design, development, and marketing teams to ensure seamless content deployment.
Assist in integrating content with CRM and marketing automation systems.
Provide recommendations for content improvements based on analytics and customer feedback.
Required Skills & Qualifications:
2 years of experience in content authoring, marketing content editing, or a similar role.
Hands-on experience with content management systems (CMS) like Contentful.
Familiarity with marketing automation platforms such as Cheetah, Marketo, HubSpot, or similar tools.
Understanding of email and SMS marketing best practices.
Experience creating and configuring user journeys and campaign workflows.
Knowledge of SEO best practices and content optimization techniques.
Excellent attention to detail, proofreading, and copy-editing skills.
Strong collaboration and communication skills to work with cross-functional teams.
Preferred Qualifications:
Experience working in Martech or digital marketing teams.
Understanding of A/B testing for content and email campaigns.
Knowledge of analytics tools to track content and campaign performance.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
