What are the responsibilities and job description for the Google Tag Manager Specialist - Day 1 Onsite position at Photon?
Job Details
Hi ,
We are Photon, one of the world's largest Digital Platform Engineering company providing a combination of Strategy Consulting, Creative Design and Technology Services to a wide range of customers.
We work with 40% of the Fortune 100 companies. And, we have a repertoire of niche products and experiences that we have designed and built for businesses to fully empower their digital transformation.
Check out our video at
Job Description:
Google Tag Manager Specialist
Atlanta GA
Day 1 Onsite
Retail Client
We are seeking an experienced Google Tag Manager Specialist to ensure seamless tracking and data collection for our digital assets. This role involves managing and optimizing tag setups, troubleshooting issues, and collaborating with analytics teams to drive reliable data insights.
Key Responsibilities:
Configure, implement, and optimize tags, triggers, and variables in Google Tag Manager (GTM) to support tracking and analytics initiatives.
Develop custom tagging solutions using JavaScript, data layers, and advanced GTM functionalities.
Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.
Design and manage event tracking, e-commerce tracking, and consent management setups.
Collaborate with the analytics team to align tagging setups with Google Analytics (GA4) requirements.
Maintain and document GTM configurations and ensure compliance with industry best practices.
Required Qualifications:
3-4 years of professional experience with Google Tag Manager (GTM) in a digital or web analytics role.
Hands-on experience with web technologies, including JavaScript, HTML, and CSS.
Proven track record in integrating GTM with Google Analytics (GA4) and other analytics tools.
Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.
Bachelor s degree in Marketing, Computer Science, or a related field.
Preferred Skills:
1-2 years of experience with enhanced e-commerce tracking implementations.
Familiarity with privacy frameworks like GDPR and CCPA, including consent management.
Google Tag Manager Certification is a plus.
Basic knowledge of SEO/SEM tracking and attribution modeling.
