Deputy Vice President – Public Affairs | Paid Media

Pharmaceutical Research and Manufacturers of America (PhRMA) is seeking a Deputy Vice President (DVP) for its Public Affairs team. The DVP will work across all departments to lead paid media, digital strategy, and performance and environmental reporting in support of all of PhRMA’s issue priorities. They will oversee creative development, strategic implementation, and measurement of campaign success. The individual will manage a multi-million-dollar budget and provide strategic counsel to departments and organization leadership. The DVP will orchestrate targeted advocacy campaigns with the Federal and State teams. They will work with internal stakeholders and member companies to oversee feedback and approvals on priority campaigns and leverage external relationships to the benefit of the organization.

The Deputy Vice President will:

• Oversee paid media planning and buying across channels, outlets and platforms to achieve PhRMA’s advocacy objectives;
• Work with public affairs colleagues to identify social and digital promotion ideas (organic and paid) to ensure that PhRMA’s point of view is both visible and persuasive in the current social conversation;
• Collaborate with internal stakeholders, including executive team members and colleagues across the organization, to develop comprehensive communication plans and initiatives;
• Oversee all aspects of campaign configuration, launch, and ongoing optimization – including media planning, data-based optimization, budget/billing management, and ad trafficking;
• Act as a key advisor to senior leaders within PhRMA, providing insights, recommendations, and strategies to enhance the organization's paid media efforts;
• Manage campaigns and ensure they’re meeting defined objectives;
• Lead the development of meaningful analytics and reporting to monitor and show progress against organizational goals;
• Maintain knowledge of the digital landscape and evolving paid media trends, consulting public affairs colleagues on the best channels, tactics and digital-first content to persuade target audiences;
• Manage consultant relationships to support digital paid media programs; and
• Perform other duties as assigned.

Key Success Factors

PhRMA seeks a collaborative, self-starter who is passionate about tackling the healthcare challenges we face today. Key success factors for this role include strong organization, collaboration and execution skills; Ability to prioritize and shift gears quickly; be comfortable in a high-pressure environment; Politically savvy, diplomatic and responsive with a strong team focus; have a history of success leading digital paid advocacy campaigns.

Professional Experience / Requirements

• Bachelor’s Degree preferably in Communications, Advertising/Marketing, Public Relations, Journalism or related field;
• Minimum of 10 years of relevant professional experience within corporate, government, public relations/marketing/advertising agency, or advocacy organization;
• Proven experience leading national advertising and paid media campaigns that require coordination across internal and external teams under tight deadlines;
• Experience in developing and placing TV, print, digital and social media advertising;
• Experience managing the work of and resources for multiple consultants and direct reports;
• Exceptional writing and editing skills and the ability to write for disparate audiences and channels both strategically and creatively;
• Proven organizational and project management skills; and
• Collaborative team player who can also work independently, be a self‐starter, take initiative, and set priorities.

Potential Salary

$187,100-$266,700 per annum. Salary is commensurate with experience and other compensable factors.

Who we are
The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading innovative biopharmaceutical research companies, which are laser focused on developing innovative medicines that transform lives and create a healthier world. Together, we are fighting for solutions to ensure patients can access and afford medicines that prevent, treat and cure disease. Over the last decade, PhRMA member companies have invested more than $800 billion in the search for new treatments and cures, and they support nearly five million jobs in the United States.

Connect with PhRMA
For information on how innovative medicines save lives, please visit:
www.PhRMA.org
www.Innovation.org
www.MAT.org
www.Facebook.com/PhRMA
www.Twitter.com/PhRMA

What we offer
In addition to a highly competitive salary and bonus program, various opportunities for reward and recognition and a platform of extensive benefits, PhRMA is committed to the development and overall wellbeing of our team members. We offer traditional (medical, dental, vision, flexible spending, life, AD&D, LTD, STD, LTC) and enhanced benefits such as parental leave, a well-being program, on-site fitness facility, back-up care, an employee assistance program, and pre-tax commuting benefits. We also offer a robust 401k plan with employer contributions upon the first day of hire and immediate vesting, a generous paid time off plan, -ten paid holidays (plus inauguration day), half day Fridays preceding holidays, half day Fridays in the summer months and a paid winter break. As an organization, we work together in the office on Mondays through Thursdays and remotely on Fridays. We also work remotely in August.

We are committed to the growth and development of our team members and offer many learning opportunities including an integrated onboarding program, best-in-class leadership programming, tuition reimbursement, industry on-site and off-site training, and other management/professional development programs. Corporate social responsibility is also important to us at PhRMA. Our team members participate in community service activities, fundraising drives and charitable athletic events.

We are committed to supporting our family of professionals at PhRMA and strive to create programs that help our team members manage the challenges of balancing a fast-paced career with their own personal goals.

Equal Opportunity Employer

PhRMA provides equal employment opportunities to all applicants without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation or veteran status in accordance with applicable federal, state and local laws governing nondiscrimination in employment.

The job description contains an overview of the activities and duties for this role. Responsibilities may change and new ones may be assigned at any time.