Content Coordinator

Physical Therapy & Sports Medicine Centers, Connecticut's largest private physical therapy provider, is seeking a versatile design professional to join our marketing team as a Content Coordinator.

As a Content Coordinator, you'll be tasked with organizing, developing, and overseeing a variety of media channels, emphasizing video production and graphic design. The perfect candidate will be innovative and possess expertise across the entire production cycle, from pre-production to post-production. Travel to all PTSMC locations is required.

Primary Responsibilities :

• Proactively organize, coordinate, participate in and manage the logistics of video and photography shoots (e.g., pre-production, production day and postproduction processes)
• Proactively produce creative and engaging content (e.g., plan, collaborate, storyboard, film, edit content, manage approval process and post content.), ensuring projects are completed efficiently and on time
• Manage and organize marketing materials to guarantee secure storage, protection, and easy access
• Utilize graphic design skills to create visually appealing materials, including digital and promotional content, in alignment with brand guidelines
• Implement content calendar and posting strategy, manage engaging and creative content across various social media platforms to enhance brand awareness and engagement
• Produce high-quality written, SEO-optimized content for various marketing materials, including newsletters, blogs, and promotional copy
• Implement, manage and optimize email and SMS marketing campaigns to increase engagement and drive desired behaviors
• Maintain and update marketing materials and collateral, ensuring all content is current and effectively communicates the brand's messaging
• Monitor and respond to Google reviews in a professional manner, maintaining the company’s positive online reputation
• Track and report on performance metrics and adjust strategies accordingly.
• Manage Zendesk ticketing system for organizational marketing requests and seamless support
• Proactively engage in planning, designing, maintaining, and executing website and YouTube channel initiatives
• Manage Local SEO initiatives and business directory listing solutions ensuring accurate and consistent information across all platforms
  
  

Qualifications:

• BS in Marketing, Design, Visual Communications or Similar
• Excellent video editing skills
• Proficiency with Adobe Illustrator or similar program
• Excellent design skills
• Strong storytelling & professional writing skills
• Familiar with social medial platforms (e.g., YouTube, Facebook, Instagram, LinkedIn)
• Friendly, outgoing, collaborative, and works well with others
• Ability to multi-task and manage deadlines
• Strong organization and time-management skills
• Ability to create strong business relationships with internal clients and business units
  
  

Benefits:

• 401(k)
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
  
  

About The Organization

Our Mission

Improving the quality of people's lives by providing:

• Unmatched experiences
• Clinical excellence
• Lifelong relationships
  
  

Who We Are

PTSMC is Connecticut's largest private-practice physical therapy company with 34 locations around the state serving more than 20,000 patients every year.

Our Reputation

We have achieved a reputation as a leader in healthcare throughout the state of Connecticut, improving the quality of life for our patients with a 'patient-centric' approach to physical therapy. Our aim is to return individuals to work, athletics, activity level and the lifestyle they enjoyed prior to pain, injury or surgery.

PT for Life Culture

At PTSMC, we are always building our 'PT for Life' culture. 'PT for Life' is our philosophy for how we treat each other and our customers, be they patients, friends, family or clients. We are proud to be named a 'Top Workplace' in Connecticut for fourteen consecutive years and a Top Workplace USA for four - distinctions made even more meaningful by the fact that they were earned through employee feedback on factors such as job-satisfaction and work environment. We are also proud to have earned a 'World Class" designation by Net Promoter Score, an internationally recognized customer satisfaction survey, as well as a 5-star average review on Google. It is our commitment to provide excellent care and service to all who interact with PTSMC - from the first touchpoint to the moment a patient leaves feeling better - and to build lifelong relationships along the way.

Learn more about PTSMC by visiting www.ptsmc.com and find us on Facebook, Instagram and LinkedIn!