What are the responsibilities and job description for the Digital Marketing Specialist position at Phyton Talent Advisors?
Our Client a well known Investment Bank is seeking a Digital Marketing Specialist in their New York, New York location!
Responsibilities :
Website optimization :
- Manage and optimize the website, ensuring alignment with SEO best practices and user experience principles to enhance visibility and attract organic traffic
- Digital campaign management : Manage and optimize digital marketing campaigns across channels, including but not limited to, social media, email, SEO, SEM and display advertising to increase leads, website visibility and drive user engagement
- Digital content oversight : Manage and optimize digital content assets across channels to ensure relevance and drive engagement for different customer segments
- User Experience (UX) : Collaborate with design and other internal teams to enhance the website's user experience, ensuring it aligns with standards and marketing goals
- Serve as the ratings marketing team’s lead expert on social, SEO, SEM, paid and multimedia, and gatekeeper of standards on posting of compelling and engaging content on digital channels
- Analytics : Analyse digital marketing performance analytics to track user behaviour, ROI, campaign effectiveness and provide insights for optimization
- Conversion Rate Optimization : Implement strategies to improve website conversion rates, turning visitors into leads or customers
- A / B Testing : Conduct A / B testing on various elements of the digital marketing mix, e.g. web landing pages, calls-to-action, advertising tactics to identify the most effective strategies
- Provide training and support to team members on web, social media, SEO, paid advertising best practices and tools
Requirements and skills
