What are the responsibilities and job description for the Digital Marketing Specialist position at pi-lit?
Company Description
Pi-Lit® is a technology company based in Tustin, CA, revolutionizing the transportation industry with its wireless traffic safety solutions. With a culture of customer service and patented technology,
Pi-Lit® enhancing safety for our
roadways worldwide.
Products are assembled locally in Orange County, and the company's reach extends to Europe, New Zealand, Australia, Canada, Japan, and the Middle East.
Role Description
This is a full-time on-site role for a Digital Marketing Specialist at Pi-Lit® in Tustin, CA. The Digital Marketing Specialist will be responsible for implementing and executing social media marketing strategies, digital marketing campaigns, analyzing web analytics, and engaging in online marketing efforts to enhance brand communication.
This role will be instrumental in driving brand awareness, generating leads, online ecommerce sales, and ultimately driving revenue growth for our innovative product / service. You might have noticed, Pi-Lit® might not have much of a digital footprint (infrequent post on linkedin and other social media platforms). That is why you are reading this. We are looking for a motivated individual who can lead Pi-Lit's® digital presence and share our customers stories.
Qualifications
- Social Media Marketing and Online Marketing skills
- Digital Marketing expertise
- Experience in Web Analytics
- Strong communication skills
- Ability to analyze and interpret data to make informed marketing decisions
- Proficiency in SEO and SEM strategies
- Knowledge of email marketing campaigns
- Bachelor's degree in Marketing, Communications, or related field