Senior Manager, Customer Marketing & Advocacy

Senior Manager, Customer Marketing & Advocacy Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on!About PicusPicus Security, the leading security validation company, gives organizations a clear picture of their cyber risk based on business context. Picus transforms security practices by correlating, prioritizing, and validating exposures across siloed findings so teams can focus on critical gaps and high-impact fixes. With Picus, security teams can quickly take action with one-click mitigations to stop more threats with less effort.About The RoleIf you’re a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and driven leader to have a direct impact on the future of our business by helping to influence global adoption of our award-winning Picus Security Validation Platform.As the Customer Marketing and Advocacy lead, you will play a pivotal role in establishing our customer reference, advisory and advocacy programs. Your primary focus will be to capture and tell our customers dynamic stories and share them through various mediums to engage the market and drive results from awareness to advocacy.What You'll DoEstablish and manage a vibrant customer reference program that sources and nurtures key customer relationships to deliver a portfolio of advocates who can tell stories through various channels and mediums (i.e. case studies, videos, 1 : 1 conversations etc.)Connect and collaborate with customers and sales teams to capture and develop customer stories that tell the value of our offerings, and make our customers the championSet up and initiate and own our global customer advisory committee and create events and digital communication touch points to keep the advisory and our product management teams connectedWork cross functionally with marketing, creative, product and sales teams to create and deliver the output of customer reference efforts including presentation, social, case studies, collateral and videosDefine KPIs and metrics to measure the effectiveness of customer marketing activities and provide regular updates on performanceOwn vendor relationships with reference firms and companies such as G2 and Gartner Peer Insights. Developing and executing programs to enhance and leverage these platforms to drive awareness and demand generationOwn and execute a quarterly customer newsletterWhat You HaveA go-getter attitude and a passion for customers7 years in marketing, including progressive roles working with technical customer audiencesExperience delivering customer reference program case studies in a variety of formats and building a reliable customer reference databaseB2B enterprise technology, SaaS and cybersecurity experience preferredStrong understanding of customer journey mapping and B2B marketing principles and technologies. Salesforce navigation experience is a mustProven experience capturing customer stories and developing content that showcase the customers experience and the value they received from the productExcellent written and verbal communication skills, with the ability to build relationships with stakeholdersStrong project management skills and the ability to own multiple initiatives and drive them forward simultaneouslyKeen ability to problem solve and connect with people all over the world!Working at PicusFascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.Be part of a global remote team who is taking on Exposure Validation and a growing market segment.We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law. Upon conditional offer of employment, candidates are required to complete reference and identity checks in line with local labor laws and as per the Company’s employment policy.#J-18808-Ljbffr