What are the responsibilities and job description for the Digital Acquisition Manager – SMB position at Piermont Bank?
About Us:
Piermont Bank is a tech-enabled digital commercial bank founded in 2019 with a mission of changing the face and pace of banking. It provides an unprecedented experience that blends the best of banking and agile fintechs. At Piermont, we are purpose-driven and focused on creating and delivering banking products relevant to today’s digital economy. We are the go-to Bank for the fintech ecosystem. For more information, visit www.piermontbank.com.
The Role:
The Digital Acquisition Manager will report to the Chief Banking Officer and will play a crucial role in driving deposit growth from Small and Medium-sized Businesses (SMBs) through digital channels, leveraging Piermont’s automated online account opening capabilities and digital banking platform. This position requires a strategic thinker with a deep understanding of digital marketing, banking, and fintech.
Responsibilities:
- Develop and execute digital acquisition strategies to attract SMB customers and grow deposits.
- Plan and coordinate multi-channel digital campaigns, including paid search, display advertising, social media, and email.
- Manage relationships with internal stakeholders, marketing agencies, Google Ads teams, and affiliate partners to optimize campaign performance.
- Identify and cultivate strategic affiliate partnerships to expand reach within SMB target segments.
- Implement tracking systems to monitor KPIs with a focus on conversion metrics.
- Work closely with Product to understand Piermont’s digital banking platform's features and capabilities, and provide insights from acquisition efforts to inform product enhancements.
Qualifications:
- 5 years of experience in digital marketing / acquisition in banking or fintech.
- Proven track record of developing and executing successful digital acquisition campaigns.
- Strong understanding of SMB banking.
- Expertise in digital marketing tools and platforms, including Google Ads, social media advertising, and marketing automation software.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent project management and communication skills.
- Knowledge of regulatory requirements in banking and financial services advertising.
- Bachelor’s degree in Business, Marketing, or related field.
The hiring range for this position is $110,000 to $160,000 per year. The base pay actually offered will take into account internal equity and may also vary depending on the candidate’s job-related knowledge, skills, and experience, among other factors. A bonus and/or incentives may be provided as part of the compensation package, in addition to the full range of medical, dental, vision, 401k, and other benefits.
Piermont Bank is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, political affiliation, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, height, weight, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Salary : $110,000 - $160,000
