What are the responsibilities and job description for the Analyst, Paid Search position at Pillar4 Media?
The Opportunity
Pillar4 Media is seeking a Paid Search Associate to join its fast-growing team.
As a member of the Revenue Technology team, you'll work closely with senior leadership and other team members to own and operate the paid media funnel from analyzing inputs to implementing testing ideas to drive results. You will also create value through existing paid media channels while discovering and leading new channel expansion.
Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness : sleep, fitness, nutrition, and mental health.
What You'll Be Doing
Reporting to the Senior Associate, the Paid Search Associate will :
- Drive results by analyzing and optimizing paid accounts across a multitude of platforms . Execute across Google Ads, Microsoft Ads, programmatic display, and remarketing. Conduct profitability analysis at the keyword level, optimize automated bidding strategies, manage creative testing, and drive profitable expansion for accounts in an environment that is not budget constrained.
- Evaluate, test, and launch new paid media channels. Help lead our efforts to continuously vet and expand into new paid media channels that allow us to grow audience and reach while driving additional revenue. Work directly with senior leadership on new channel expansion. Monitor results closely and make informed decisions quickly.
- Measure and report on performance. Be responsible for paid media performance metrics and make proactive, data-driven decisions to drive profitable conversion growth.
- Influence and implement CRO opportunities on multiple website properties. Work together with our CRO team to hypothesis, develop, and launch data-driven experiences to optimize our website properties.
What You Bring
What We Look For
Act with focus
Why You Should Join Us
The Package
Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.
Who We Are
Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness : sleep, fitness, nutrition and mental health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following :
Pillar4 has operations in Charlotte, Raleigh, Springfield and Austin with remote teammates stretching to Denver and Portland.
One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt's Bees and Seventh Generation.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
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