What are the responsibilities and job description for the Marketing Operations Manager position at Ping Identity Career Center?
About Ping Identity:
At Ping Identity, we're changing the way people think about enterprise security technology. With our new Identity Defined Security platform, we're building a borderless world where people have total freedom to work wherever and however they want. Without friction. Without fear.
We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
We're headquartered in Denver, Colorado, and we have offices and employees around the globe. And we serve the largest, most demanding enterprises worldwide, including over half of the Fortune 100. Because even in the most complex enterprise environments, security shouldn't be a source of anxiety. It is one of your greatest competitive advantages.
As a Marketing Operations Manager, you will help oversee all essential marketing systems for Ping Identity. Reporting to the Director of Marketing Operations, you will provide insight into overall marketing program effectiveness by maintaining up-to-date reports and dashboards across our tech stack. You will optimize and troubleshoot Marketo systems, ensure we are following best practices across our suite of tools, and process flaw and synch failures as it relates to new leads and opportunity creation. You will support the execution, maintenance and continuous improvement of marketing programs, governance, reporting, and strategic initiatives that help the team to perform.
Responsibilities include development and optimization of marketing technology, marketing program operations (webinars, website, online advertising, field marketing, ABM programs, content syndication, nurture programs, direct marketing), development and optimization of end-to-end program reporting and analytics with focus on pipeline and revenue.
You will:
- Oversee the lead flow of all market programs, manage lead segmentation and targeting, email deliverability, landing page optimization, data hygiene and cleanup
- Tactical oversight of Marketo, our marketing automation platform, and the interactions with other integrated systems such as SalesForce, .com, external data sources, and more
- Establish and create best practices as it relates to data flowing through systems and to the sales team, marketing campaigns, lead scoring and prioritization, data integrity, and more
- Keep a pulse on our tech stack holistically to ensure we are using best practices, avoiding duplicative tools, and data is remaining accurate and up-to-date
- Improve any processes as it relates to our tech stack
- Manage a variety of technology, data, and service vendors
- Segment and use the marketing database for greater campaign effectiveness
- Troubleshoot and QA campaigns, workflows, data issues and other essential marketing ops functions
