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Sr. Manager of eCommerce

Pink Lily
Nashville, TN Full Time
POSTED ON 4/13/2025
AVAILABLE BEFORE 5/13/2025

Pink Lily  is a leading fashion retailer that delivers on-trend, affordable styles for women across the US. We empower women to feel confident and beautiful by offering a curated collection that reflects their lifestyle and individuality.

To support Pink Lily's next phase of growth, we are seeking an experienced and results-oriented  Sr. Manager of eCommerce to drive the expansion of our business. Reporting to the VP Marketing, this is a high-impact, hands-on role where you will leverage your expertise in direct-to-consumer digital merchandising drive conversion through optimized customer experience.

Personal Characteristics :

  • Strategic :  You are a visionary leader who can craft and communicate an inspiring strategy, then translate it into an actionable plan to drive results.
  • Customer-Obsessed :  You have a deep passion for understanding your customer and ensuring they are at the heart of all decisions.
  • Data-Driven :  You use data and analytics to inform priorities and make decisions, ensuring maximum impact.
  • Entrepreneurial :  You’re a self-starter who thrives in ambiguity, leading by example and embracing challenges with enthusiasm.
  • Collaborative :  You naturally connect with others and excel at working cross-functionally to drive results.
  • High-Energy :  You are an optimistic, resilient leader who motivates teams with your infectious enthusiasm and forward-thinking attitude.

Responsibilities : eCommerce Management

  • Partner with VP to ensure delivery of key objectives including conversion, AOV, site performance and customer experience.
  • Develop and manage the eCommerce roadmap and budget, ensuring optimal allocation of resources towards high-ROI activities.

    • Digital Experience Optimization & Operations

  • Develop and execute site strategy and optimization roadmap, focused on continual testing and implementation of enhancements across the end-to-end user experience to increase conversion, basket size, and retention.
  • Ensure the website is optimized for organic search (SEO) and performance marketing by refining taxonomy, navigation, product categorization, landing pages, and product content to drive conversion and sales.

    • Data-Driven Decision Making

  • Utilize standard measurement tools (Shopify, GA4, Power BI, ad platform reporting) and advanced analytics to analyze performance and customer behavior.
  • Own testing roadmaps and conduct and track in-depth A / B testing on landing pages, and conversion funnels to drive continuous improvement.

    • Collaborate on Planning and Execution

  • Partner with cross-functional teams, including merchandising, creative, and product, to plan and execute a site experience that resonate with target audiences.
  • Align site merchandising efforts with broader seasonal campaigns, ensuring consistent brand messaging and a cohesive customer journey across all touchpoints.

    • Minimum Qualifications

    EDUCATION & EXPERIENCE :

  • Bachelors degree required; MBA strongly preferred
  • 7 years of experience direct-to-consumer e-commerce businesses at scale (high transaction volumes and large / complex product catalogs, preferably >

    • 50M in sales)

  • 5 years digital product or site merchandising experience. Experience with Shopify is a plus.
  • 5 years SEO experience.
  • Fashion or other consumer trend driven vertical strongly preferred.
  • P&L ownership experience strongly preferred.
  • Proven success managing teams and external vendors and partners such as agencies to accomplish goals.
  • Proven success working with cross-functional partners.

    • Pink Lily offers a complete benefits package including medical, dental and vision insurance, 401(k) with company match, paid time off, and clothing discounts.

    Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran

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