What are the responsibilities and job description for the Marketing Analyst position at Pinnacle Clinical Research, LLC?
Come join our team and make a difference as we blaze the way into the future of medical discovery through world-class clinical research. At Pinnacle Clinical Research, we are committed to driving innovation and advancing medical knowledge. Through our rigorous research studies, we strive to unlock breakthroughs that have the potential to transform patient care and improve lives. We pride ourselves on conducting high quality research as a complement to the medical care that our volunteers receive from their routine care center. Together, we will raise awareness about the importance of clinical research and its role in shaping the future of healthcare. Be a part of the discovery!
Summary: Marketing Analyst must be a detail-oriented and strategic individual with expertise in clinical research to support our marketing and business development efforts. The ideal candidate will analyze clinical research trends, market opportunities, and competitor activities to inform strategic decision-making, drive customer engagement, and improve market positioning.
Duties and Responsibilities:
Successful candidates will be self-starters, with responsibilities including but not limited to the following:
- Identify and generate qualified leads for the Business Development team.
- Manage PCR Conference management, including budget, logistics and event planning.
- Conduct comprehensive market research on clinical research trends and industry innovations.
- Identify key market opportunities, threats, and competitor strategies.
- Analyze clinical research data to identify insights that align with market demands and company objectives.
- Develop and maintain dashboards, reports, and presentations that provide actionable insights.
- Track and evaluate the performance of marketing campaigns.
- Collaborate with cross-functional teams to align marketing strategies with clinical research findings.
- Provide input and messaging based on market and competitor analysis.
- Assist in creating go-to-market strategies for new initiatives.
- Conduct surveys, focus groups, and interviews to gather insights from clients, patients, and stakeholders.
- Provide support in the design and execution of marketing campaigns targeting healthcare providers, and other stakeholders.
- Measure the effectiveness of campaigns and recommend optimizations.
Qualifications:
- BS in Business, Marketing, or Life Science or equivalent combination of education and experience preferred.
- 2 years of experience in market analysis, preferably in the clinical research, pharmaceutical, or healthcare industry.
- Education may substitute experience.
- Proven track record of analyzing complex datasets and translating them into actionable insights.
- Clinical research industry knowledge, preferably understanding of Clinical Research Operations
- Proficient in using CRM systems (preferably Salesforce.com) preferred
- Focus and attention to tasks and responsibilities
- Data-driven and critical thinking skills to continuously improve approaches that achieve the goals as quickly as possible
Knowledge, Skills, and Other Abilities:
- Excellent communication skills, both written and verbal
- Excellent presenting skills
- Strong analytical skills with proficiency in tools like Excel, Tableau, or Power BI.
- Knowledge of clinical trial processes, terminology, and regulations.
- Familiarity with digital marketing platforms, CRM systems, and data analytics tools.
- Ability to work collaboratively across teams and manage multiple priorities.
- Highly detail-oriented and data-driven.
- Ability to work in a fast-paced environment and adapt to evolving industry trends.
Certificates and Licenses: Valid Driver’s License
FLSA Classification: This is an exempt position.
Competencies:
- Written and oral communication skills
- Organizational skills
- Ability to pay attention to detail
- People skills including possessing a positive, friendly, and professional demeanor
- Ability to be flexible with changing priorities
- Ability to communicate in a diplomatic and professional manner
- Strong interpersonal skills
- Strong mathematical knowledge
- Excellent computer skills
- knowledge of Microsoft Office, Internet Explorer, Google Chrome, Mozilla Foxfire, and web-based enterprise solutions software.
Work Environment and Physical demands:
The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work is performed in an office/laboratory and/or a clinical environment.
- Exposure to biological fluids and/or bloodborne pathogens.
- Personal protective equipment required such as protective eyewear, garments, and gloves.
- Occasional travel may be required domestic and/or international.
- Ability to work in an upright and/or stationary position for 6-10 hours per day.
- Frequent mobility required.
- Occasional squatting, kneeling, or bending.
- Light to moderate lifting and carrying (or otherwise moves) objects including medical equipment with a maximum lift of 20-50 lbs.
Perks of working at Pinnacle Clinical Research:
- 401k
- Medical, dental, vision and more
- 3 weeks of paid time off
- 13 paid company holidays
- And more!
Pinnacle Clinical Research is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, disability, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.
