Marketing and Operations Coordinator

Pinnacle Living Marketing

• Full Time. Monday-Friday 8:30am-5:00pm Salary position.

Job Description

The Marketing and Operations Coordinator supports the internal marketing team in executing campaigns, coordinating projects, and managing day-to-day marketing operations. This position works closely with other departments to ensure that marketing strategies are aligned with business objectives.

EDUCATION, EXPERIENCE, CERTIFICATION AND LICENSURE REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or at least 3 years of experience in a marketing role, preferably within a corporate or internal marketing environment.

Job Duties

• Campaign Support: Assist in planning and executing marketing campaigns, including digital marketing, print collateral, email marketing, and social media strategies.
• Content Creation: Collaborate with the creative team to produce marketing materials such as brochures, newsletters, social media posts, and presentations. Draft content and ensure consistency in messaging.
• Project Coordination: Manage marketing project timelines, ensuring that deliverables are completed on time. Coordinate with internal clients (departments such as HR, Product Development, and Corporate Communications) to ensure their marketing needs are met.
• Social Media and Digital Presence: Monitor and manage the company’s social media channels, ensuring engagement with the audience and posting relevant content. Track performance and suggest improvements.
• Event Coordination: Assist in the planning and execution of internal andexternal events, including trade shows, conferences, and employee engagement events. Manage logistics such as vendor coordination, attendee communications, and event promotion.
• Data Analysis: Track the performance of marketing campaigns by monitoring metrics such as website traffic, social media engagement, and email marketing results. Assist in preparing reports to evaluate the success of marketing efforts.
• Administrative Support: Provide administrative support to the marketing department, including scheduling meetings, maintaining the marketing calendar, managing marketing materials inventory, and processing invoices.
• All other duties as assigned.

QUALIFICATIONS

• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• A familiarity with marketing tools such as Google Analytics, Mailchimp, and social media platforms (LinkedIn, Facebook, Instagram).
• Experience with Adobe Creative Suite is a plus.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Ability to bring fresh ideas to marketing efforts and work independently to complete tasks efficiently.
• Ability to support content development and execute marketing plans.
• Ability to read, write, and follow written and oral instructions using the English language.

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• Typical office environment with some travel to communities required.
• May include frequent lifting (up to 20lbs).
• Holiday, inclement weather, weekends and some work outside of normal business hours are to be expected.
• Ability to work in a fast-paced environment with multiple tasks.
• Ability to move in and around the community including remote settings.
• Exposure to the sights, sounds and smells of a typical heath care and assisted living environments including interaction with people coping with dementia.

INDD

Benefits

• Double Time when working designated holidays Holiday Pay - Double Pay
• PTO with a Cash Out option available
• 8 Federal Holidays, including Martin Luther King Day and Juneteenth
• One Paid Personal Day per year
• Free parking available
• 6% Retirement Matching 403(b)
• PayActiv – Cash advance on your paycheck available
• Employee Assistance Program – LifeSolutions EPA
• Full Health, Dental, and Vision Insurance options are available for individuals or families
• Zero cost to team members: $50,000 term life insurance policy
• Short-term Disability Insurance available
• Immunizations available
• Tuition Assistance Program available
• Team Member referral bonus available
• EVEN MORE BENEFITS AVALIBLE Depending on location.

Company Description

A top Richmond workplace winner for the last seven years, Pinnacle Living believes in a person-centered approach to providing services to seniors living in its five communities spread across Virginia. Since its creation in 1948, the company has evolved into an organization that values diversity, equity and inclusion and it recognizes that this evolution is a continuing journey. Learning and sharing ideas with each other and being part of a cross-functional work team are basic core beliefs for our over 800 team members. Pinnacle Living’s mission of Enriching Life’s Journey and its six core values of Culture, Hospitality, Quality, Diversity, Stewardship and Partnership guide us every day in working towards our vision of a culture in which age does not define the person.

Vaccination Requirement

Employees hired for this position will be required to follow Pinnacle Living’s company-wide policies of being or becoming fully vaccinated against the annual flu, each subject to potential accommodation for medical reasons or religious beliefs.