What are the responsibilities and job description for the Growth Marketing Specialist position at Pinterest?
About Pinterest :
Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.
Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.
Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.
We are seeking a strategic Growth Marketing Specialist to join our team. This role involves launching paid social and app campaigns, owning measurement reporting, tracking KPIs, and optimizing marketing operations. You'll collaborate closely with product, engineering, and brand teams to maximize business impact and directly support paid performance marketers.
This role will involve day-to-day management of the marketing channels, overseeing tests, channel adjustments and measurement in a high-growth environment. As such, you must have hands-on experience managing paid advertising channels to be considered for this role.
What you’ll do :
- Own tracking & measurement of paid KPIs using a combination of Mobile Measurement Partners and in-house data for weekly reporting. Evaluate Marketing performance / impact and make data-driven recommendations for how to adjust our approach to reach our ambitious goals. Assist with the creation and delivery of custom reports.
- Work with the in-house creative team to provide data insights around creative testing and performance to inform new creative briefs.
- Work with Marketers to develop long term growth strategies for marketing channels (Google, Meta, Display).
- Handle daily marketing channel management, including campaign creative uploads, budget changes and bid adjustments. Implementation directly in marketing channels.
- Conduct in-depth keyword research, competitive analysis, and keyword optimization to drive highly effective Paid Search campaigns.
- Establish close relationships with product and brand marketing to exchange learnings, best practices, and key tentpole moments throughout the year.
What we’re looking for :
Relocation Statement :
In-Office Requirement Statement :
Salary Information : $90,823—$186,989 USD
Our Commitment to Diversity :
Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
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Salary : $90,823 - $186,989
