Head of Digital Marketing / Online Marketing (m/w/d) Job at Pioneer Sports & Ent

Content Summary : Head of Digital Marketing / Online Marketing (m / w / d) at San Diego, for Pioneer Sports & EntertainmentSurf Soccer is the premier youth soccer organization in the United States, with 50 affiliate clubs across the country, representing over 40,000 athletes within our Surf Nation family. Since its inception in 1977 in San Diego, we have grown exponentially, driven by our mission to provide the "Best of the Best" experiences and opportunities for every player through our clubs, events, and facilities. We are seeking an experienced Marketing Manager to support both the broader Surf Nation program and the San Diego Surf club. This individual will play a key role in advancing the brand, supporting our players through the player pathway, promoting our initiatives, and engaging with our extensive community of coaches, athletes, families, and partners. If you have a passion for soccer, strong sports marketing background, and experience working events, we want to hear from you! (Bonus points if you're familiar with the club youth soccer space!) As the brand steward for Surf Soccer, you will build strong relationships with club marketing leads across the Surf network. This requires not only exceptional communication skills but also the ability to manage multiple projects simultaneously while maintaining attention to detail. The ideal candidate will bring a solution-oriented mindset and the ability to think strategically about how to elevate the Surf brand across various platforms. You’ll report directly to the Director of Marketing at Pioneer Sports & Entertainment . Implement daily marketing strategy in collaboration with key leads across Surf Nation and San Diego Surf. Create (3) monthly newsletters for Surf Nation, San Diego Surf, and Football Focus (Surf Nation Coaches). Oversee @SurfSoccerNation and @SurfSoccerClub Instagram accounts, coordinating weekly social media coverage and photography for tournaments or special events. Collaborate with the Creative Department on marketing asset requests, including club / team / player announcement templates, on-field branded items, uniform and fanwear designs, social media templates, and more. (Manage new club announcements and brand transitions to Surf, including writing press releases / blog posts, managing GoDaddy domain and hosting / DNS updates, website rebranding / updates, and providing high-level social media guidance. Create and execute online retail campaigns for Surf fan wear through Surf.Provide marketing support for Surf Nation Tournaments : Develop (2) Surf Nation Tournament packages for clubs (e.g., Support (2) Surf Select events : Work with videographer to produce the annual Nike uniform release video, new club announcements, tournament recaps, and come up with new video ideas to enhance marketing efforts year-over-year. Lead marketing for the annual Surf Nation Summit (January 2025 event at Nike World HQ). Ensure ongoing website updates for SurfSoccerNation.Stay up-to-date on the latest youth soccer league news and Surf club performance celebrating Surf players committing to colleges, getting called up to National Teams, and those who have gone Pro. Evaluate and feature Surf Nation partners offering special value or promotions for clubs and events. Track and report marketing KPIs driving brand awareness, growth, and engagement across Web, Email, and Social using WordPress, Mailchimp, Emma, Sprout Social, and Google Analytics. Provide senior leadership support by ensuring alignment on priorities and maintaining clear communication, anticipating needs, and delivering consistent updates. Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)~7 years of marketing experience , with a strong focus on strategy, execution, and digital marketing. ~ Knowledge of the business of soccer, and passion for the sport. Bonus if you have an understanding of the youth soccer landscape, various leagues, and club soccer system. ~ Proven ability to multitask and manage multiple projects simultaneously in a fast-paced environment. ~ Meticulous attention to detail , with a strong commitment to meeting deadlines and delivering high-quality work. ~