What are the responsibilities and job description for the Technical Marketing Manager/Specialist position at Piovan?
Conair, part of the Piovan Group, is a leading producer of auxiliary equipment for the plastics processing industry. We make and market over 450 different products, including resin-drying systems, blenders, feeders and material-conveying systems, temperature-control equipment and granulators. Extrusion solutions include gravimetric control systems, film and sheet scrap-reclaim systems and downstream equipment for pipe and profile extrusion. Conair is also a leader in plastics process integration, engineering and installing complete manufacturing systems that help plastics processors manage their valuable raw materials, handle their critical manufactured parts, and improve their process yield.
Role Details
The Technical Marketing Manager/Specialist will manage the technical marketing functions of the marketing department. This role will assist with and coordinate technical activities such as writing manuals, managing the technical documents associated with equipment, and maintaining brand standards for shop-produced equipment. In addition, this role will assist with planning, promotion, and participation in customer events and trade shows. This position will report to the Director of Marketing and is located in Cranberry Township.
Duties and Responsibilities
- Manage the development of technical documents such as manuals, specification sheets, white papers, articles, and other product documentation and corporate communications.
- Assist vendors in the execution of technical tasks such as manual photography, layout, translation, etc.
- Maintain consistent standards in technical documents such as manuals, white papers, etc.
- Supervise the application of marketing content on equipment such as stickers, overlays, HMI content, etc.
- Manage customer events and trade shows including advertising, direct mail, printing, transportation and meals, customer events, and/or trade show materials.
- Manage the relationship between manufacturing and marketing to ensure that the products produced are consistent with Conair brand standards.
