Director of Digital Marketing/Growth

Location: In-Office / Hybrid / Remote (Oceanside, CA)
Job Type: Full-time, Permanent
Salary: $120,000 - $160,000 (Depending on experience)

At Pivot Advising, we build and operate high-performing e-commerce brands that deliver quality, innovation, and exceptional customer experiences. We are looking for a strategic and results-driven Director of Marketing & Growth to lead our paid media, customer acquisition, and retention efforts. This will be an individual contributor role to start, with the expectation of building and leading a marketing team as the company grows. Reporting directly to the CEO, this role comes with a high degree of autonomy and the expectation to both drive strategy and execute on key marketing initiatives.

This role is based in Oceanside, CA, with the flexibility to be in-office, hybrid, or fully remote for the right candidate.

• Develop and execute a comprehensive growth marketing strategy across paid media, organic channels, and retention marketing.
• Lead customer acquisition efforts through paid advertising, social media, SEO, email, and partnerships.
• Identify new revenue opportunities and test innovative marketing strategies to scale brand awareness and conversion.
• Own marketing KPIs, including CAC, ROAS, LTV, conversion rates, and customer retention metrics.
• Oversee and optimize marketing budget allocation to ensure maximum efficiency and profitability.
• Provide regular reports and insights to the CEO on campaign effectiveness, sales trends, and market opportunities.
• Define long-term marketing objectives and roadmap in alignment with overall business goals.

• Develop, manage, and optimize Facebook/Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads to drive revenue and brand growth.
• Implement A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign performance.
• Monitor ROAS, CTR, CPA, and other key performance metrics, making data-driven decisions to scale campaigns.
• Lead retargeting and audience segmentation strategies to maximize lifetime value and improve conversion rates.
• Oversee marketing automation and email marketing initiatives to improve customer retention and repeat purchase rate.

• Lead social media marketing efforts, including influencer partnerships and UGC-driven campaigns.
• Work closely with content and creative teams to develop compelling brand messaging, ad creatives, and landing pages that align with growth objectives.
• Identify and manage strategic partnerships to expand brand reach and improve brand equity.
• Stay ahead of digital marketing trends and new growth opportunities, implementing best practices in performance marketing, CRO, and retention.

• Start as an individual contributor, executing hands-on marketing initiatives while laying the groundwork for team expansion.
• Build, mentor, and manage a high-performing digital marketing team as the company scales.
• Foster a data-driven, performance-focused marketing culture, encouraging innovation and accountability.
• Collaborate with cross-functional teams, including product, operations, and leadership, to ensure marketing efforts align with business goals.

• 6 years of experience in digital marketing, growth strategy, and paid media, with a strong track record of scaling e-commerce brands.
• Deep expertise in Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, and Pinterest Ads.
• Strong understanding of customer acquisition, conversion rate optimization (CRO), and retention marketing.
• Strong data-driven mindset: Ability to analyze numbers and identify solutions from data insights; must be highly data-sensitive.
  • Starting from key metrics to identify the root causes of challenges.
  • Providing performance benchmarks for evaluation.
  • Consistently applying a data-first approach to decision-making.
• Experience managing marketing budgets and forecasting for revenue growth and profitability.
• Proficiency in data analytics, attribution modeling, and marketing performance tracking.
• Strong leadership skills, with experience building and managing marketing teams preferred.
• Hands-on experience with Shopify, Klaviyo, Google Analytics, and marketing automation tools.
• Ability to thrive in a fast-paced, high-growth environment with a strong focus on execution.

• Midday surf breaks – Our office is just three blocks from the beach, plus an office shower to keep you fresh for the rest of the day.
• Flexible work options – Choose between in-office, hybrid, or fully remote work.
• Family-friendly culture – No guilt for stepping away for school pickups, doctor appointments, or family emergencies.
• Fast-tracked career growth – Make a direct impact and take on leadership opportunities early.
• Entrepreneurial freedom – Experiment, take ownership, and innovate—without layers of corporate approval.
• Tight-knit team environment – Work with a small, motivated team that values collaboration over competition.
• Health Insurance, PTO, and 401k matching.

Ready to drive the next phase of growth at Pivot Advising LLC? Apply now and help shape the future of our brand.

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