What are the responsibilities and job description for the Digital Marketing Strategist - Paid Social position at Pivot CMO?
Digital Marketing Strategist - Paid Social
Pivot CMO was founded with the goal of being the best in the business at providing world-class digital marketing skills and talent on behalf of our customers. We started as experts, honing our craft, and have built our team to reflect our commitment both to pressing our knowledge into the next level, and in bringing our clients along for the ride.
We pride ourselves on being accountable partners, in providing straightforward insights to our team and to our clients, and to owning our lane when it comes to the work that we do.
JOB DESCRIPTION
A Paid Social Strategist at Pivot CMO is in charge of multi-channel ad buying strategy and managing a team of designers to ensure client account growth and success. You will be responsible for generating profits for Pivot CMO’s clients, and the ultimate objective is to grow and scale the client’s paid media account(s). You should demonstrate excellent communication skills along with expertise in advertising and marketing principles to evaluate the most cost-effective paid media solutions for Pivot CMO’s clients.
Job Type : Full Time
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
Location : Anaheim, California
Requirements :
- Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook Ads
- Knowledge of executing paid media strategies including building audiences through customer data, building campaigns / ad sets / ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing / iterating to generate results
- Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully make them stand out in the marketplace
- Manage between 5-10 paid media accounts on behalf of Pivot CMO clients, with aggregate monthly spends ranging between $5,000 – $100,000
- Strategize on a weekly basis to determine next steps to take client accounts to the next level of performance
- Present and quantify performance, findings, and insights to the client on an ongoing basis
- Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
- Contributing to the ongoing maintenance of (internal) interactive learning, training, and development modules
Skills & Experience :
What Pivot CMO Offers :
We started as an executive team that has founded, scaled, and sold startups in the past and has every intention of continuing to scale Pivot CMO into a dominant player in the digital marketing agency space. Since then, we have been actively growing and scaling both our Sales and Ops team, which means :
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Salary : $5,000 - $100,000