What are the responsibilities and job description for the Lead Development Representative (LDR) position at Pivotal Business Solutions?
Join Health & Benefits Partners, a dynamic team of health insurance experts! We specialize in providing tailored health insurance solutions to small and mid-sized businesses (100 employees or less). As independent brokers, we partner with all major carriers to ensure our clients get the best plans for their employees and budgets.
Job Description:
Are you a marketing and lead generation pro looking for a hybrid role with growth potential? Health & Benefits Partners is seeking a Lead Development Representative to drive our sales pipeline and support our growing business.
Responsibilities:
Lead Generation:
• Utilize ZoomInfo, purchased leads, LinkedIn, and AI tools to generate qualified leads.
• Conduct outbound phone calls to potential clients.
• Manage and oversee offshore LinkedIn lead generation efforts.
• Attend networking events to build business leads.
• Manage incoming leads via website Live Chat.
Marketing:
• Create and manage email campaigns using Pardot.
• Develop and implement drip email cadences.
• Maintain contact lists in Salesforce and Pardot.
• Assist with Google AdWords campaigns.
• Coordinate client networking events (coffee, dinners).
• Develop client referral programs and marketing materials.
• Create cross-sell campaigns for ancillary products.
• Analyze marketing campaign ROI.
• Gather case studies and content for website and blogs.
• Manage company LinkedIn profiles and engagement.
• Conduct customer satisfaction surveys.
• Order and distribute company swag.
Sales Support:
• Schedule video conference appointments for the sales team.
• Collect prospect information for seamless handoffs.
Required Skills & Experience:
• 3-5 years of marketing and lead generation experience.
• Proven experience in email marketing and outbound phone calls.
• Experience using a CRM, preferably Salesforce.
• Proficient with LinkedIn.
• Experience with marketing email drafting.
• Proficiency in Microsoft Office Suite.
• Tech-savvy with the ability to quickly learn new software.
Nice-to-Have Skills:
• Health insurance industry experience.
• Bachelor’s degree.
• Experience with ZoomInfo, Pardot, Google AdWords, and Live Chat.
• Experience using ChatGPT for content creation.
• Blog posting experience.
Benefits:
• Competitive salary.
• Comprehensive health insurance (Blue Cross).
• Prescription plan.
• 401(k) with company match.
• Paid holidays and vacation time.
Work Environment:
• Hybrid role: 3 days in-office (East Norriton, PA), 2 days remote.
• 9-5 work hours with a half-hour lunch.
• Minimal travel required.
• Positive, family like work environment.
Why Join Us?
• Growing company with career advancement opportunities.
• Friendly, supportive team environment.
• Located 30 minutes from Philadelphia (no city wage tax!).
• Opportunity to learn about the health insurance industry
Job Description:
Are you a marketing and lead generation pro looking for a hybrid role with growth potential? Health & Benefits Partners is seeking a Lead Development Representative to drive our sales pipeline and support our growing business.
Responsibilities:
Lead Generation:
• Utilize ZoomInfo, purchased leads, LinkedIn, and AI tools to generate qualified leads.
• Conduct outbound phone calls to potential clients.
• Manage and oversee offshore LinkedIn lead generation efforts.
• Attend networking events to build business leads.
• Manage incoming leads via website Live Chat.
Marketing:
• Create and manage email campaigns using Pardot.
• Develop and implement drip email cadences.
• Maintain contact lists in Salesforce and Pardot.
• Assist with Google AdWords campaigns.
• Coordinate client networking events (coffee, dinners).
• Develop client referral programs and marketing materials.
• Create cross-sell campaigns for ancillary products.
• Analyze marketing campaign ROI.
• Gather case studies and content for website and blogs.
• Manage company LinkedIn profiles and engagement.
• Conduct customer satisfaction surveys.
• Order and distribute company swag.
Sales Support:
• Schedule video conference appointments for the sales team.
• Collect prospect information for seamless handoffs.
Required Skills & Experience:
• 3-5 years of marketing and lead generation experience.
• Proven experience in email marketing and outbound phone calls.
• Experience using a CRM, preferably Salesforce.
• Proficient with LinkedIn.
• Experience with marketing email drafting.
• Proficiency in Microsoft Office Suite.
• Tech-savvy with the ability to quickly learn new software.
Nice-to-Have Skills:
• Health insurance industry experience.
• Bachelor’s degree.
• Experience with ZoomInfo, Pardot, Google AdWords, and Live Chat.
• Experience using ChatGPT for content creation.
• Blog posting experience.
Benefits:
• Competitive salary.
• Comprehensive health insurance (Blue Cross).
• Prescription plan.
• 401(k) with company match.
• Paid holidays and vacation time.
Work Environment:
• Hybrid role: 3 days in-office (East Norriton, PA), 2 days remote.
• 9-5 work hours with a half-hour lunch.
• Minimal travel required.
• Positive, family like work environment.
Why Join Us?
• Growing company with career advancement opportunities.
• Friendly, supportive team environment.
• Located 30 minutes from Philadelphia (no city wage tax!).
• Opportunity to learn about the health insurance industry
Salary : $45,000 - $55,000