What are the responsibilities and job description for the E-commerce Advertising Specialist position at Pixio?
Pixio, founded in Torrance, California in 2016, is a gaming gear brand focused on creating high-quality and high-performance gaming monitors at affordable prices. As a part of the eSports community, Pixio is constantly adapting and evolving to provide gamers with the tools to instill fear and conquer all adversaries.
We encourage those who appreciate the spirit of innovation, the challenge of stretch goals, and who have the ambition to exceed our customers' needs to become part of our team at Pixio.
This role requires a seasoned Amazon Ads expert to manage and optimize multiple campaigns across various product lines. The ideal candidate will have a strong understanding of Amazon's advertising platform, data analysis tools, and A / B testing. They will be responsible for keyword research, bid management, performance tracking, and developing strategies to increase sales and ROI.
Responsibilities :
- Develop, implement, and manage Amazon Sponsored Ads campaigns across multiple accounts and product lines.
- Optimize product listings and perform competitor analysis to improve performance.
- Conduct ongoing keyword discovery, expansion, and optimization.
- Adjust bids and strategies in real time to meet key performance indicators (KPIs).
- Monitor and analyze campaign performance, providing detailed reports with actionable insights.
- Conduct A / B testing for ad copy, landing pages, and other campaign elements to optimize outcomes.
- Stay up to date with Amazon Sponsored Ads policies, tools, and industry trends.
- Efficiently manage and allocate advertising budgets to maximize ROI.
- Develop strategies for entering new markets and tailoring products and marketing efforts to local preferences.
- Research and analyze market trends and opportunities in various regions.
Qualifications :