Director of Marketing and Communications

POSITION PURPOSE

The Director of Marketing and Communications is a leader responsible for executing an integrated strategy to advance the organization’s mission and brand and engage stakeholders. This role oversees all aspects of marketing, public relations, digital and print communications, social media, and website ensuring alignment with organizational goals and values. Responsible for global writing and communications. Responsible for website content of multiple campuses, ensuring content and SEO is on brand, accurate and on current campaign. Responsible for overseeing database management. Responsible for and managing social media content development, scheduling, and posting. Responsible for global campaign development and content calendar development and maintenance. Manage and oversee monthly/quarterly campaigns and mailers. Responsible for overall story telling through all media channels and media vehicles. Responsible for general business affairs and inventory. Responsible for tracking all graphics/communications requests.

POSITION QUALIFICATIONS

• Bachelor’s degree in marketing, Communications, Journalism, or related field and 5 years of progressive experience in marketing and communications, preferably in the nonprofit sector

• Proficiency in digital tools including social media platforms, scheduling platforms, website, email marketing, analytics, graphic design software (Adobe/In Design), and video editing software. Proficient in Word, Excel, Outlook, database software, WordPress, Canva, social media platforms, and graphic design software. Podcast experience preferred.

• Strong written, verbal, and storytelling skills with a demonstrated portfolio

• Demonstrated leadership and team management experience

• Ability to think strategically while also executing tactically

• Flexibility to various communications responsibilities

• Strong communication skills, oral and written

• Strong general knowledge of communications and advancement

• Social media experience

• Flexibility to various communications responsibilities

PERFORMANCE REQUIREMENTS

• Develop and implement comprehensive marketing and communications strategies to support organizational objectives, fundraising, and program visibility.

• Serve as a key member of the Advancement team, contributing to organizational planning.

• Maintain and evolve the organization’s brand identity, ensuring consistency across all channels.

• Oversee the development of visual and messaging guidelines and ensure staff and partners adhere to them.

• Supervise creation of compelling content for digital platforms, newsletters, press releases, reports, and marketing materials.

• Ensure content is mission-aligned, audience-specific, and culturally responsive.

• Lead the digital strategy, including website management, email marketing, and social media outreach.

• Analyze performance metrics to optimize engagement and reach.

• Build and maintain relationships with media contacts.

• Pitch stories, coordinate interviews, and develop press kits to enhance visibility.

• Manage and mentor advancement/communications team members and/or external contractors, freelancers, or vendors.

• Promote a collaborative and innovative team culture.

Collaborate with the development team on fundraising campaigns, donor communications, and event promotion.

• Ensure marketing efforts support donor stewardship and acquisition.

• Create all written communications and designs for organization’s social media platforms.

• Create and design written materials for all fundraising events, events, and marketing campaigns.

• Create and design written materials for all marketing channels for various projects.

• Create written communications for the organization’s website, SEO.

• Manage the organization’s website upkeep.

• Develop and design written graphics and visual communications materials for advertising and marketing.

• Manage all social media platforms for the organization.

• Create designs for all manners of communication for the organization.

• Ensure all written, graphics and visual communications, development and fundraising policies, procedures, rules, regulations, standards, and operating protocol are in compliance.

• Responsible for day to day general business affairs, to include but not be limited to coordination of interaction with vendors, suppliers, service providers, regulatory agencies, donors, and volunteers.

• Required to attend and coordinate at all organization events.

• Manage with CEO and VP of Advancement donor relation strategies.

Job Type: Full-time

Work Location: In person