What are the responsibilities and job description for the Digital Marketing Job at Plaid Inc in New York position at Plaid Inc?
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
The Growth Marketing team at Plaid is looking for an analytical marketer to help manage and scale our digital and ABM programs. The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, cross-departmental communication, creative skills, and an experimentation mindset to bring the right message to the right person at the right time. In this role you will help manage Plaid’s online advertising strategy and help build a roadmap for multi-year growth.
Responsibilities :
- Deploying campaigns while developing a long-term strategy for Digital Marketing across SEM, Display, Social, ABM, and Direct Buy programs and audiences
- Helping to manage and grow a significant and ever-growing budget to 2x year over year
- Developing relationships with Sales stakeholders to understand how marketing contributes to business revenue
- Determining how to reach and engage our target audience with breakthrough programs and messages
- Analyzing data sets to understand our growth marketing funnel and identify opportunities for expansion
- Partnering with marketing organization across PMM Organic Email Events Customer Marketing Partnerships
- Working with internal creative and content teams to set the gold standard for compelling digital ads and collateral
- Working with marketing operations to utilize our marketing technology stack
- Working with Business Intelligence on ongoing feedback loop to understand campaign effectiveness and ROI
Qualifications :
87,480 - $111,240 a year
Target base salary for this role is between $ 87,480 and $ 111,240 per year. Additional compensation in the form(s) of equity and / or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
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Salary : $87,480 - $111,240
