What are the responsibilities and job description for the Marketing Manager of Communications and Analytics position at Planet Fitness - PF Baseline Fitness?
PLANET FITNESS
Please make an application promptly if you are a good match for this role due to high levels of interest.
Job Description
Job Title : Manager, Marketing Communications and Analytics
Reports to : Senior Manager, Marketing
Status : Full Time, Exempt
Baseline Fitness is looking for an independent self-starter who is results driven. As part of a fast-growing brand in the fitness industry, the position of Manager of Marketing Communications and Analytics will be responsible for all aspects of our MARCOM efforts along with marketing analytics. This position will be primarily responsible for the development, execution, and reporting of all locally activated MARCOM activities. Additional responsibilities include broader marketing analytics to drive membership growth, engagement, and retention for the organization.
Our ideal candidate is a young professional with marketing communications experience, especially utilizing SalesForce along with an understanding of marketing KPI’s and analytics plus an interest in fitness. This candidate is highly detail-oriented, an excellent communicator, and possesses a strong grasp of MS Excel.
Essential Duties and Responsibilities
- Oversee the planning and execution of local member communications in alignment with PF HQ national MARCOM campaigns including, but not limited to :
- Debt Collection (Past due, pre / post return for collections)
- Retention and win-back campaigns
- Upgrades referrals
- Retail promotions
- Club news
- Member engagement
- New Campaigns
Develop and produce marketing reporting with the assistance of the Marketing coordinator for internal use including, but not limited to :
Miscellaneous duties as assignedMaintain brand standards and ensure compliance across all communication channelsQualifications / Requirements
Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state, and federal law.
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