What are the responsibilities and job description for the Director, Social Media Marketing Job at Planet Fitness in Hampton position at Planet Fitness?
About Us :
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,500 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. 90% of Planet Fitness stores are owned and operated by independent franchisees.
At Planet Fitness, our unique mission has always been to enhance peoples lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And were proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.
Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation philanthropic initiative. It means being part of a brand that you can be proud of!
For the past 30 years, weve helped millions of people in their fitness journey and revolutionized the industry along the way. And were just getting started!
Overview :
The Director, Social Media Marketing, reporting to the VP, Brand Marketing, will be responsible for leading the strategy and execution of paid and organic social media efforts. In this role, you will be the driving force behind our social strategy, content, and community engagement across all platforms. You will work closely with cross-functional teams to develop social content that builds cultural relevance and strengthens our brand, resonates with our community, and meets annual goals.
Responsibilities :
- Develops and executes a comprehensive organic social media strategy that delivers against business objectives including increasing reach, relevance, and engagement.
- Acts as an expert in social media, keeping Planet Fitness on the forefront of the latest tech, ad, and consumer trends.
- Oversees development of social content that meets annual goals.
- Oversees community management, ensuring positive, brand-strengthening experiences and collaborates with the Reputation Management team as needed for crisis management.
- Leads all social performance measurement, reporting, and optimization.
- Oversees management of the brands Influencer and Ambassador programs.
- Acts as a positive representative of the Planet Fitness brand with our members and community.
- Maintains knowledge of the Planet Fitness business, brand, product, and target audience, and shares observations as actionable insights and strategies.
- Writes creative briefs, ensuring theyre insight-centric, inspiring, and oriented around business objectives.
- Acts as a voice for brand and social strategy and excellence in creative output.
- Develops and maintains strong relationships with cross-functional internal teams and external partners.
- Partners with Brand Marketing Director and Integrated Marketing Director to ensure strategic and creative excellence across all marketing channels and initiatives.
- Manages, motivates, and inspires the members of the Social Media Team.
- Collaborates with other Marketing, Media, PR, and Agency stakeholders to deliver best-in-class omni-channel marketing.
Qualifications :
Perks :
Note to Applicants : We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, drivers license number) as part of the initial application process.
