What are the responsibilities and job description for the Marketing Director, Consumer Marketing/Public Relations Fair Oaks, IN Job at Pla position at Planet Green Search?
Marketing Director, Consumer
What is it for you :
Offers a unique escape to the countryside, combining fun, food, and education while reconnecting visitors with nature and modern farming.
Through cutting-edge anaerobic digesters and renewable energy solutions, the farm significantly reduces its carbon footprint and supports cleaner energy alternatives.
Emphasizes the importance of environmental protection, animal care, and product quality.
Outstanding benefit packages and a people-first work environment.
Stable, growing company with tremendous opportunity for career advancement.
Competitive compensation and benefits.
What you will be doing :
Grow attendance and sales.
Understand and align with the company's mission, vision, and values.
Lead a team of direct marketing reports and agency partnerships.
Implement strategies to increase awareness and drive conversions.
Manage and enhance a broad set of customer offerings.
Present the full range of product offerings to customers and third-party marketing agents.
Develop, track, and execute annual marketing plans to target customer opportunities for growth.
Steward performance and DME to ensure targets are achieved.
Adapt strategies based on the macro-environment and in-market results.
Lead the development of impactful and persuasive creative materials.
Create connections plans that optimize consumer engagement and ROI.
Oversee design processes with agencies and in-house personnel.
Partner with various departments to build offerings that enhance customer experiences.
Build analytics and KPIs to inform decision-making.
Assess and interpret KPIs to enhance engagement and sales.
Develop a team of marketers and enhance the team's strengths.
Propagate the company culture across the team.
Experience you will need :
Consumer marketer with a GM mindset.
Strong capability in finance, sales, and operations.
Minimum of 10 years of brand marketing experience, with at least 5 years in a leadership role.
Bachelor’s degree in marketing or a closely related field; MBA is highly desirable.
Exceptional communication skills, both written and spoken.
Ability to improve customer interactions and leverage public relations and social media.
Understanding of the customer journey and application of appropriate execution based on strategy.
Results-driven self-starter who delivers results with limited guidance.
Keep a pulse on the job market with advanced job matching technology.
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