Advertising Specialist

Planet Interactive is looking for a Technical Ad Operations Specialist (Google Ad Manager) to join our well-known Fortune 500 financial services client on a 11-month contract.

This role will be 40 hours per week and is 100% remote.

Responsibilities :

• Manage Google Tag Manager (GTM) environments, processes, and architecture
• Implement integrity and accuracy of our tagging environment using Google Tag Manager
• Create events and triggers in Google Tag Manager using JavaScript
• Lead GTM projects from inception through completion. This includes partnering with technical and non-technical stakeholders to build requirements, set up, implement, and manage the quality control
• Assist with migration of third-party tag container to first-party tag container
• Implement a master pixel approach for all partner tags
• Work with the engineering team to implement tag-monitoring solutions
• Drive effort to automate QA of martech tools when product launches change to onboarding or conversion events
• Establish Google Tag Manager naming convention for tags
• Regular communication with developers, product owners, and business stakeholders to enable iterative improvements to optimizations, tracking, and reporting
• Troubleshoot and QA issues with product engineers and solutions architects
• Maintain up-to-date technical specifications and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting
• Primary point of contact to manage all technical issues and inquiries between and amongst key internal and external partners (media agencies, vendors, publishers)
• Act as agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting

Qualifications :