Brand Marketing Manager (Retail Accounts)

Job Description

Brand Marketing Manager (Retail Accounts)

Location: Hybrid in Boston, MA; (M-Th onsite; Fri remote)

Duration: 2 months

Pay: up to $50.00/hour, DOE

Planet Interactive is looking for a Brand Marketing Manager (Retail Accounts) to join our well-known retail brand on a 2-month contract! This role is 40 hours per week and will be hybrid in Boston, MA.

The Retail Marketing team develops marketing strategies to accelerate how to serve consumers and drive conversion in both owned doors and with retail partners. The team drive the vision and seasonal direction for retail through brand defining and 365 storytelling, and lead marketing plan development and execution that connects the consumer experience across the integrated marketplace. The Brand Marketing Manager (Retail Accounts) will leverage the power of storytelling to drive the business. They will bring the ability to think outside the box, craft creative account marketing plans and execute with excellence. They will be highly detail oriented, an excellent communicator and skilled at working cross-functionally with internal and external stakeholders. They will know how to craft a strong brief and manage a marketing budget, and they’ll be passionate about working with retailers.

The Brand Marketing Manager (Retail Accounts) will lead the ideation and development of omni-channel marketing plans for fashion and department store account partners. This role will also collaborate closely with key business partners across the marketing and commercial matrix to craft integrated marketing strategies that define online-to-offline consumer journeys, drive brand distinction, and serve consumers via wholesale partners. The ideal candidate is passionate about the future of how consumers access the Brand via Product, Platforms, People and Purpose. They will innovate and deploy new ideas around how consumers interact with and experience the brand at wholesale that challenge convention and propel the brand forward.

Responsibilities

• Drive account marketing plans from inception, to sell-in, and to execution.
• Support larger brand and product priorities, create brand distinction and contribute to connected storytelling across the integrated marketplace.
• Collaborate with retail marketing counterparts, commercial, brand marketing, direct, creative, external account marketing teams, and agency partners to ideate and bring marketing plans to life in the marketplace.
• Create omni-channel consumer journeys that connect the integrated marketplace experience, both across fashion and department store accounts, and in collaboration with other channels of wholesale distribution, owned retail and digital direct.
• Develop long-term, annual and seasonal retail key account marketing plans and strategies based on an understanding of brand, retail brand, merchandising, account and marketplace priorities; integrated plans will include in-store, digital, social, and branded experiences.
• Establish and maintain relationships with account counterparts, building trust season-over-season.
• Develop deep expertise in the retail landscape of the fashion and department store account base, traveling the market regularly and continuously challenging how to improve our brand presence.
• Manage and maximize budget, and tracking/processing purchase orders and credit memos for marketing tactics.
  
  

Qualifications

• 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing.
• Experience developing retail consumer journeys and programming in both digital and physical retail.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
• Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines.
• Experience with managing budgets, authoring marketing briefs and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization.
• Bachelor’s degree or equivalent combination of education, experience or training.
• Ability to travel domestically.