What are the responsibilities and job description for the Digital Marketing Manager position at Planet Interactive?
Job Description
Digital Marketing Manager
Location: Hybrid in Boston, MA (M-Th onsite; Fri remote)
Duration: 7 months
Pay: up to $53.75/hour, DOE
Planet Interactive is looking for a Digital Marketing Manager to join our well-known retail brand on a 7-month contract! This role is 40 hours per week and will be hybrid in Boston, MA.
Digital Marketing Manager Responsibilities
Digital Marketing Manager
Location: Hybrid in Boston, MA (M-Th onsite; Fri remote)
Duration: 7 months
Pay: up to $53.75/hour, DOE
Planet Interactive is looking for a Digital Marketing Manager to join our well-known retail brand on a 7-month contract! This role is 40 hours per week and will be hybrid in Boston, MA.
Digital Marketing Manager Responsibilities
- Define and support the seasonal Performance Marketing agenda for the Geo, accelerating Company revenue and growth against forecasts, and leading roadmaps of key story/commercial moment beats across the season with agency and platform teams
- Lead and collaborate with an internal team and agencies to create and capture always-on demand, manage a 13-week seasonal plan, and continuously integrate with the Digital Marketing and .COM teams
- Own affiliate, paid search and programmatic and coordinate with Paid Social Team to integrate plans
- Supports and maintains digital marketing budget alignment with overall business objectives and work closely with Finance, IDM and Business Planning to stay on track
- Support creative briefs to ensure we are leveraging best practices, native features, and result in best-in-class creative work
- Foster cross functional partnership to optimize business results, integrated marketing plans, and create the best experience for our consumers
- Own the weekly/monthly/quarterly reporting cadence, and maintain alignment with all stakeholders throughout the season
- Serve as an integral teammate of the Marketing team to lead and implement an accelerated digital offense
- Support and work closely with the Marketing Directors on the Performance agenda, maintaining/delivering optimal budget management and allocation.
- Work cross-functionally with key partners across Digital Marketing, Direct, Planning, Buying, Merch, Analytics, Data Science, Content Planning, and Brand Creative.
- At least 6 years of Performance Marketing experience across multiple channel (SEM, Social, Affiliate, Programmatic, etc.).
- Proven track record of driving results and innovation at a DTC company and/or digital media agency.
- Ability to identify the metrics to drive success, measure KPIs, socialize understanding and drive initiatives to completion.
- Excellent communication, collaboration, negotiation and planning skills; demonstrated success in influencing & communicating ideas to various stakeholders.
- Experience thriving in a fast-paced, high growth environment.
- Nimble and flexible with regards to changing priorities & business needs.
- Collaborative, energetic and hands-on team player.
- Proactive, with a strong sense of ownership and accountability.
- Bachelors degree or equivalent experience
Salary : $54
