What are the responsibilities and job description for the Digital Marketing Operations Manager position at Planet Interactive?
Growth Marketing Team Overview
The Growth Marketing team plays a pivotal role in enabling emails, push notifications, and in-app communications for products and services. Their focus is on intake, execution, and timely delivery of marketing messages sent to millions of users across multiple service categories.
This role will be part of the global cross-functional teams responsible for ensuring timely and accurate execution. The main responsibilities include resource planning for marketing operations and end-to-end project management for campaigns.
Main Responsibilities:
Required Qualifications:
To succeed in this role, you should have a Bachelor's degree or equivalent practical experience. Experience with lifecycle marketing, CRM, email, or mobile apps is preferred. A deep understanding of marketing operations and resource allocation at the enterprise level is essential. You should be able to take initiative, adapt quickly to changing priorities, and possess a solutions-focused mindset. Strong communication skills are required.
The Growth Marketing team plays a pivotal role in enabling emails, push notifications, and in-app communications for products and services. Their focus is on intake, execution, and timely delivery of marketing messages sent to millions of users across multiple service categories.
This role will be part of the global cross-functional teams responsible for ensuring timely and accurate execution. The main responsibilities include resource planning for marketing operations and end-to-end project management for campaigns.
Main Responsibilities:
- Lead monthly intake and iterative planning for campaigns across multiple line-of-business marketing operations team resources.
- Develop work back schedules for email, push, and in-app marketing campaigns.
- Maintain operations campaign data accuracy within a project management system.
- Support change request management across a varying complexity of campaigns.
- Collaborate with cross-functional project management teams that include marketing and technical partners.
- Lead cross-functional meetings to collect project scope and align level of effort.
- Report on plan of record for capacity allocation and forecasting.
- Drive solutions to complex risk management questions through education, advocacy, partnerships, and creative thinking.
- Handle resource planning for marketing operations and end-to-end project management for campaigns.
- Interact with technical and non-technical teams using excellent interpersonal communication skills.
- Develop and deliver presentations or training material to a diverse audience.
- Distill a large volume of data into a succinct and easy-to-comprehend written summary.
Required Qualifications:
To succeed in this role, you should have a Bachelor's degree or equivalent practical experience. Experience with lifecycle marketing, CRM, email, or mobile apps is preferred. A deep understanding of marketing operations and resource allocation at the enterprise level is essential. You should be able to take initiative, adapt quickly to changing priorities, and possess a solutions-focused mindset. Strong communication skills are required.
