What are the responsibilities and job description for the Integrated Marketing Manager position at Planet Interactive?
Integrated Marketing Manager
Location : Remote
Schedule : 9-5 PST Hours
Pay : $48.21 / hour DOE
Duration : 6 mo to start
Planet Interactive is seeking an Integrated Marketing Manager with 3 years of marketing knowledge to join our well known fortune 500 financial services client.
Integrated Marketing Manager Responsibilities :
- Manage operational and logistical tasks for campaign management and media planning including working closely with marketing operations, creative, ad operations, and agency teams to facilitate the production and distribution of campaign assets.
- Collaborate with internal marketing operations stakeholders to ensure the timely execution of marketing tactics including submission of Jira tickets, creative specifications, asset delivery, etc.
- Coordination with ad operations and external vendors to enable the tracking and quality assurance of media tactics including UTM tag creations, pixel implementation, vanity URL creations and ad trafficking
- Coordinate budget-related tasks, including the creation of purchase requests, purchase orders and authorizations to buy ("ATBs"), and the pacing and tracking of media spend against campaign budgets.
- Review and maintain standards for marketing assets, ensuring they align with campaign objectives and brand guidelines.
- Identify opportunities to streamline workflows and improve efficiency in campaign planning and execution.
- Maintain up-to-date documentation for all campaign-related logistics, asset libraries, and vendor deliverables, including the curation of campaign go-to-market documentation
- Work with marketing analytics and media stakeholders to report on campaign performance, provide insights for optimization, and coordinate post-campaign wrap reports
Integrated Marketing Manager Qualifications :
Salary : $48
