What are the responsibilities and job description for the Paid Search Coordinator position at Planet Interactive?
Paid Search Coordinator
Location : REMOTE
Duration : 12 Months / 40 hours / week
Pay Rate : up to $33.50 / hour, DOE
Planet Interactive's FinTech client is looking for a Paid Search Coordinator to join the Marketing team. This role is a fully REMOTE 12 month contract assignment starting in April 2025!
The Paid Search Coordinator will help drive new user growth through Paid Search and Shopping channels in the US market. This role will help manage performance of all Paid Search and Shopping campaigns across core payments business and SaaS products, and will help grow one of the largest direct response channels and inform strategy to execute (USD)XM campaigns.
Must Haves :
AT LEAST 2 years paid search knowledge
Reports, bidding changes / bid optimizations
Platforms : Google Ads and Microsoft360
Data Analyst Background
Bonus :
Experience pulling reports and making reports
Google Merchant Center
Qualifications :
Ideally 1 year managing Search and Shopping campaigns with an XM budget
Experience building strategies and identifying opportunities to scale growth and meet / exceed KPI targets
A grasp of search marketing and metric-driven performance marketing
Ability to communicate effectively with internal stakeholders; written and verbal communication skills that can be tailored to various partners
Responsibilities :
Partner with Lead to manage an XM budget for SEM campaigns to bring in new sellers across all Company products in the US market
Partner on strategy, execution and optimization for Paid Search and Shopping campaigns
Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests, and more
Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs
Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes across Search and Shopping
Research and use SEM industry trends and competitive analysis to inform marketing strategy
Build excellent acquisition programs through partnership with Analytics, Data Science, and Product teams
Managing Budgets : $1-2M / quarter depending on the markets; closer to the $2M
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