Senior CRM Manager

Job DescriptionLocation : REMOTEDuration : 10 MonthsPay Rate : Up to $90 / hour (DOE)Planet Interactive's well-known hospitality client is looking for a Senior CRM Manager with 5 years of CRM experience in a consumer-facing, fast-paced company. The role will be 40 hours a week and is fully remote.Senior CRM Manager ResponsibilitiesIdentify, build and implement Host Event strategies that drive incremental value to the Hosting experience.Own & manage Events lifecycle campaigns (email and push notifications) that help Airbnb Hosts realize their hosting potential and nurtures them throughout their hosting journey.Partner with cross-functional teams (Product, MarOps, Creative, Host Community, Analytics, etc) to build roadmaps, identify opportunities, and evangelize the Events program within.Drive automation of the events host recruitment and optimization playbook.Execute custom event campaigns for high profile partnerships.Conduct regular, extensive experimentation and in-depth user data analysis to facilitate rapid learning & application of any insights.Own project management and cross-functional campaign development workflow with partner & stakeholder teams for Events (e.g. Product, Engineering, Data Science, Creative, Brand, Community, Production).Translate business goals into accurate delivery requirements, including but not limited to : specifying required data, segmentation & targeting logic, and dynamic content requirements.Own comprehensive daily, weekly, monthly reporting of all relevant KPIs & build the right dashboards to track and socialize performance.Articulate and present strategy, progress, results and data analyses / learnings effectively to stakeholders and the wider business.Senior CRM Manager Qualifications : Proven success in building, implementing and iterating on automated lifecycle programs. Please be prepared to provide examples.An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats.Solid track record of successfully managing and executing large-scale, complex, high volume B2C email campaigns and cross-functional projects.Experience with top-tier ESP is a plus.Deep understanding of CRM strategy and management, with strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling).Exceptional project management and organization skills, with meticulous attention to detail.Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of relational databases and marketing technology architecture.Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. Intermediate SQL skills preferred.Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking.Proactive & independent, always looking for ways to take initiative and improve existing programs / processes.Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design.Eye for user flow & visual design.Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.Seniority level Mid-Senior levelEmployment type ContractJob function MarketingIndustries Staffing and Recruiting#J-18808-Ljbffr

Salary : $90