What are the responsibilities and job description for the Senior Copywriter position at Planhat?
Team
You're joining Planhat's in-house creative agency - Studio Planhat.
Taking cues from old-school ad agencies, we're building a disruptive multi-channel B2B identity and voice. We're thoughtful, no-nonsense doers. We test and see, rather than speculate.
Processes and ideas don't matter to us : engaging, well-targeted and compelling copy does. We generate imaginative, production-ready work at scale every single day.
As the stewards of Planhat's brand, our success is measured by our ability to drive engagement, followers and traffic while upholding and evolving our brand identity and reputation.
We're based in Planhat's NYC hub. We can work together if you're sitting somewhere between PST and EST and it'll be even more fun if you're in NYC with us!
Motivation
You're going to be writing all day, so you should absolutely love writing.
The kind of writing that catches your target's eyes and keeps them locked in - ending in action, not apathy. Generally, this means you'll have spent some time at an advertising agency, coming up with clever content opportunities and delivering concise copy on-demand. As part of Studio Planhat, you'll have the freedom to spot what's needed and execute a series of campaigns to fill the gap.
From day 1, your words will be responsible for mobilising our 20,000 strong audience.
Trajectory
If you succeed in this role, you'll be Planhat's first dedicated copywriter. Naturally, you'll grow to own and evolve our entire tone of voice in lockstep with our brand identity as we scale. This includes :
- ideating, owning and executing large omni-channel campaigns end-to-end
- setting in-house guidelines for overall communications and tone of voice
- building a team of copywriters to deliver imaginative and persuasive content that positions Planhat as a household name in the B2B SaaS space and beyond
You'll create the most value and grow fastest with us if you...
Long-form (quarterly reports / white papers)