Brand Sales Director

Position Summary

This position is responsible for driving plant demand and increasing awareness of PDSI brands by engaging current and prospective Woody Ornamental and Perennial growers.

Essential Functions and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

• Drive program fee revenue by expanding our Network and Associate Grower base across all brands.
• Sell liners to new and existing growers.
• Visit Network Growers at least annually, providing education on new products, brand standards, and support programs available to them.
• Provide market intelligence to ensure accurate production planning of liner sales for existing and new varieties.
• Assist the R&D and Business Development teams in vetting new plants.
• Assist in identifying and vetting new breeder partnerships for PDSI.
• Present the PDSI brands to prospective growers, IGC, re-wholesale, and chain store customers.
• Collaborate with the PDSI team to facilitate new product launches with key retail and re-wholesale partners.
• Ensure brand standard alignment at retail outlets and nurseries.
• Participate in chain store and IGC store walks regularly.
• Support the program by assisting the VP of Operations with program rule enforcement, including meeting inventory reporting requirements and program fee reporting/payment deadlines.
• Represent PDSI at trade shows, including set-up and teardown of the booth.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience

• Bachelor’s degree in Marketing or Business Administration is preferred.
• 10 years of experience in the nursery industry.
• Minimum 5 years of experience in the sale of nursery products.

Competencies

• Strong business acumen and understanding of the woody ornamental shrub supply chain.
• Strong leadership traits which include presentation and influencing skills.
• Excellent interpersonal and communication skills; responsive and persuasive at all levels of the organization.
• Excellent organizational/time management skills, prioritization, and multi-tasking abilities.
• Proficient computer proficiency including Microsoft Office Suite.

Physical Demands

• Occasionally lifts/pulls/carries up to 30 pounds.
• Frequently required to stand, sit, talk, and hear, and use hands to handle, or touch objects or controls.
• On occasion, the incumbent may be required to stoop, bend, kneel, or reach above the shoulders.
• Operate typical office equipment such as a computer, telephone, copy machine, etc.

The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Environment

Inside office and at least 50% travel.

The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.