What are the responsibilities and job description for the Marketing Analyst Job at Plantain Products Company - Home of Chifles in Miami position at Plantain Products Company - Home of Chifles?
At Chifles, we have a passion for turning traditional Latin treats into tasty, wholesome snacks. More than a half-century after our founders began refining their recipe for the perfect plantain chip, we still place the highest value on quality. Established in 1963 in Tampa, Florida, Chifles was inspired by the vibrant street vendors of Havana, Cuba, and has since grown to become America’s leading plantain chip brand.
Today, hard work and determination still drive Chifles as we expand rapidly across the country, crafting the perfect plantain chip and embodying the American dream. Join us at Chifles, where you can be part of a dynamic team shaping the future of snacking!
Purpose
The Marketing Analyst plays a pivotal role in driving the growth of our brand and enhancing consumer engagement through innovative marketing strategies while ensuring alignment with the company’s core values and long-term objectives.
Key Responsibilities
- Collaborate with the Marketing, Sales and Leadership team to execute the annual business plan, ensuring alignment with the growth agenda.
- Design and implement standout consumer communication campaigns across diverse channels, including digital, social media, and in-store promotions.
- Spearhead the development and execution of key marketing programs, focusing on amplifying social media presence and fostering community interaction.
- Build strong relationships with cross-functional teams, including Sales, Supply Chain, Planning, and field teams, to drive innovative, customer-centric growth initiatives.
- Cultivate partnerships with external agencies and vendors (Advertising, PR, Media, Promotions) to ensure timely and effective execution of marketing programs that capture consumer attention.
- Engage proactively with the Field Sales organization to communicate brand initiatives, providing insights and updates during key meetings.
- Analyze brand performance metrics, identify areas for improvement, and recommend actionable solutions that drive results in a rapidly evolving market.
- Stay ahead of market trends and consumer preferences to inform and inspire future marketing strategies.
Qualifications
What you can expect from us :
Join Chifles and be part of a passionate team that is not just creating delicious snacks but also shaping a vibrant future in the snack industry!
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food & Beverages
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