Demo

SR. MANAGER, ACCOUNT BASED MARKETING

Planview Incorporated
Austin, TX Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 4/15/2025

Overview :

Planview has one mission : to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industrys most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400 work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. Were proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at planview.com , and connect with us on LinkedIn, Instagram , and X .

Responsibilities :

  • Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analytics
  • Partner closely with Enterprise Account Executives and Leaders to build full-funnel, integrated marketing plans to engage target Accounts, identifying gaps in key personas and contact information within target accounts
  • Create annual roadmaps and quarterly marketing plans for target accounts in both new logo and current customers
  • Develop data and insight strategy to add key personas and contacts within target accounts to support account-based selling
  • Design and execute 1 : few and 1 : many marketing initiatives to meet pipeline requirements within determined set of target accounts
  • Proactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activities
  • Build hypotheses to test and iterate to maximize performance
  • Define measurement criteria and report on metrics on a regular basis
  • Identify opportunities to improve target account marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Communicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiatives
  • Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiatives
  • Work closely with broader marketing team members to develop and implement our target account strategy
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement

Qualifications :

  • 7 years of marketing experience, of which at least 2 years must be in the Account Based Marketing domain at a multi-solution B2B software company; 5 years in Demand Gen marketing domain
  • Demonstrated success with end-to-end, full-funnel account-based marketing campaigns
  • Demonstrated ability to create close alignment with sales to drive campaign results, pipeline, and impact together
  • Strong technical, data analysis, and project management skills
  • Familiarity and comfort with DemandBase, Marketo, and Salesforce
  • A highly entrepreneurial spirit with a strong ROI orientation; someone who is clear on campaign objectives and is willing to take risks to solve them and swiftly learn from mistakes
  • Energetic, passionate, and articulate communicator who can convey information to a wide variety of internal and external audiences
  • Great Benefits and Fun Perks :

    At Planview, youll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy :

  • Unplugged Days : 4 company-wide paid days off per year to recharge and relax.
  • Generous PTO offerings (region dependent).
  • Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
  • Paid time to volunteer through Planviews Force for Good Week.
  • Employee Referral bonus program.
  • Weekly office lunches for hybrid team members and social events.
  • Flexible work hours / environment.
  • Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!

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    Job openings at Planview Incorporated

    Planview Incorporated
    Hired Organization Address Austin, TX Full Time
    Company Overview Planview has one mission : to build the future of connected work, from ideas to impact. As the global l...

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