What are the responsibilities and job description for the SR. MANAGER, ACCOUNT BASED MARKETING position at Planview Incorporated?
Overview :
Planview has one mission : to build the future of connected work, from ideas to impact.
As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industrys most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.
At Planview, our people connections drive our innovation and success. Our global team of 1400 work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. Were proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.
Learn more about our portfolio at planview.com , and connect with us on LinkedIn, Instagram , and X .
Responsibilities :
- Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analytics
- Partner closely with Enterprise Account Executives and Leaders to build full-funnel, integrated marketing plans to engage target Accounts, identifying gaps in key personas and contact information within target accounts
- Create annual roadmaps and quarterly marketing plans for target accounts in both new logo and current customers
- Develop data and insight strategy to add key personas and contacts within target accounts to support account-based selling
- Design and execute 1 : few and 1 : many marketing initiatives to meet pipeline requirements within determined set of target accounts
- Proactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activities
- Build hypotheses to test and iterate to maximize performance
- Define measurement criteria and report on metrics on a regular basis
- Identify opportunities to improve target account marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Communicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiatives
- Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiatives
- Work closely with broader marketing team members to develop and implement our target account strategy
- Cultivate an environment of teamwork, openness, creativity, and continuous improvement
Qualifications :
Great Benefits and Fun Perks :
At Planview, youll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy :
Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!