Go-to-Market (GTM) Lead

About OpStart

OpStart gives startups best-in-class financial operations – accounting, finance, and tax – so founders can focus on growth. We work with early-stage companies backed by top-tier VCs, ensuring their financial infrastructure is built to scale. Our investors include Tim Connors (3x Midas List seed investor), Platform Venture Studio, Elevate Ventures, Singularity Capital, and Connetic Ventures

We’re hiring a GTM Lead to fully own the Growth function. This is a senior individual contributor role for someone ready to build and run growth from the ground up. We’ve hit strong product-market fit, crossed ~$2M in ARR, and are growing steadily. To date, growth has come through word-of-mouth and founder-led sales. Now we’re ready to expand our reach and build a repeatable growth engine.

As our first dedicated Growth hire, you’ll shape strategy, acquire new customers, and lay the foundation for scale. This role is ideal for a hands-on operator who wants real ownership now – and the chance to grow into leadership as we scale.

We’re a fast-moving, execution-focused team that values ownership, efficiency, and continuous learning. If you thrive in early-stage environments and love turning strategy into results, you’ll fit right in.

What You'll Do

• Own the top of the funnel – drive awareness, generate leads, and nurture interest, while our CEO focuses on closing deals.
• Experiment with and optimize paid, organic, referral, and outbound customer acquisition tactics.
• Establish and strengthen partnerships with VCs, accelerators, and other ecosystem players to drive referrals.
• Develop long-form content, repackage it into smaller tidbits, and optimize it for inbound lead generation.
• Build automated and scalable marketing and sales processes.
• Create and refine messaging and positioning to resonate with startup founders and investors.
• Measure, analyze, and report on growth KPIs, iterating for continuous improvement.
• Operate independently in the early months, owning execution across channels – including writing content, building presentations, launching outbound campaigns, and testing new tactics.
• Develop a strong understanding of our buyer: typically startup CEOs with high expectations and a $20–25k average annual contract value.
• Execute a human-centric approach to marketing that reflects the service-driven nature of our business (i.e., we are not a SaaS or FinTech product, and product-led growth is not applicable for us).
  
  

Who You Are

• A strategic thinker and relentless executor who thrives in fast-moving, early-stage environments.
• Experienced in growth, demand generation, or marketing leadership, ideally at a startup or early-stage company.
• Comfortable executing marketing campaigns across various channels and measuring their success.
• A clear, compelling communicator who understands how to market service offerings to founders and CEOs.
• Adept at building systems and processes that scale without creating complexity.
• Energized by doing the work yourself – whether writing blog posts, crafting messaging, sending cold emails, or launching campaigns from scratch.
• Comfortable operating in a high-trust, low-structure environment where you’re free to strategize but expected to execute.
  
  

Bonus Points If You Have Experience In

• Startups & Venture Capital – Know our customers and key referral partners.
• Accounting, Finance & Taxes – Understand what we’re selling and why it matters.
• B2B Marketing & Growth – Proven track record of generating pipeline and accelerating growth.
• Leading or Scaling Growth at an Early-Stage Company.
  
  

Benefits and Perks

• Compensation: Up to $150K 1% equity
• Flexible Paid Time Off Program
• 401k Plan with company match
• Optional Medical, Dental and Vision programs
• Company provided $25,000 Life and AD&D Insurance Policy
• Monthly work-from-home stipend
• Competitive salary & equity to be part of our long-term success.
• High autonomy & ownership.
• Flexible & remote-first.
• We prioritize outcomes over hours.
  
  

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